Business is normally about earning a hefty profit at minimum expense, so email marketing might be a smart step towards saving on advertising costs and increasing revenues. Email promotions and offers may generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails might send people to online and offline shops, prepare the way for catalogues, build consumer awareness, contribute to branding, deepen business-to-customer relationships, encourage trust and cement loyalty. There is no wonder email marketing services are rapidly growing in popularity with small to large businesses.
Does it work?
The recent email marketing census carried out by UK online research companies reveals some remarkable statistics about the power and reach of email marketing for businesses in the social media age. According to the study, email marketing has been reported to generate a great return on investment (ROI). One source claimed that for every £1 spent on email marketing an average return of £20 is made. The census also reveals that nearly three quarters (72%) of marketers rated their ROI as ‘good’ and ‘excellent’ and reported to invest more into email marketing strategies to escalate their ROI.
The number of companies relying on email marketing services has been also estimated to grow at a swift rate. In the last four years, it has increased by 30%, with 26% of businesses being engaged in personalised emails. The latest figures show that 51% of businesses surveyed conduct their campaigns through those types of services today. Almost 64% of respondents claimed that increasing deliverability via the maintenance of clean lists of subscribers that are fully up-to-date is one of the most important factors for choosing email marketing services to promote their products and services, while 44% reported that the sender’s reputation was also in this critical category.
Why does it work?
Email marketing works for a vast number of reasons. It may
• allow targeting,
• generate direct sales and repeat business,
• build up business-to-customer and business-to-business relationships,
• support sales through other channels,
• promote brand loyalty and trust.
Up-to-date email marketing services and solutions usually make use of database integration, segmentation and an array of other sales techniques for improving the targeting of electronic messages. The cutting edge methods may produce on-the-fly emails that are personalised and customised to a particular recipient, which makes modern sales campaigns more consumer-oriented. Every email sent out might generate a great diversity of data that businesses may use to refine their approaches and messages for maximum response rates. This enables companies to make timely changes in their email campaigns in accordance with customer behaviour.
Email marketing services are widely acknowledged as an effective online promotional strategy that may deliver the most powerful and efficient results faster than other channels. They work by targeting the right people at the right time and monitoring consumer response to improve an email marketing campaign in a timely manner for better sales results. Since the adoption of email marketing strategies continues to increase, even greater rates of success might be obtained by businesses who engage in it.