Due to quick wins and long term gains, high performing email marketing is a pivotal tool to drive your business forward. In comparison to offline advertising, online techniques allow you to boost your ROI, increase sales and gain more visibility for your brand. This article offers you a short overview of four popular benefits of online marketing.
In contrast to offline advertising, effective email marketing campaigns enable you to reach your target customers, wherever they are. According to a recent survey, methods of offline advertising like TV commercials, billboards, leaflets and brochures become less popular as more and more people spend their time on the Internet. There is no need to watch TV or read newspapers as all the information is available on the web. Besides, almost all internet users have emails that they check every day, no matter where they are: at home or at work. So, why not capitalise on this opportunity and attract new clients from all over the world by sending out professionally designed messages.
High response rates
If targeted correctly, email marketing allows you to turn clicks into conversions and get new customers on the hook. Regardless of how good your product is and how many benefits it offers, in reality most visitors don’t convert into buying customers on their first visit. Average customers make buying decisions after they have visited sites several times and have carefully researched the product they are interested in. It means that effective sales require an element of repetition. E-marketing offers you the opportunity to attract and retain clients even if they have left your site without making a purchase. Cleverly constructed, properly targeted messages include your unique selling point which is very likely to grab the reader’s attention.
High-impact email marketing enables you to keep in touch with your clients and facilitate repeated sales. Getting a new customer is even harder than retaining an existing one. To acquire a new client, you have to spend money on advertising, educating and selling which is more expensive than just selling to an existing customer. Personalised messages are of great help to learn more about the preferences and tastes of your customers, so you can target them more precisely which often leads to repeating purchases. In such a way e-marketing allows you to establish a long-term relation which is essential for retaining clients.
Gain valuable feedback
High-performing email marketing campaigns are great tools to get invaluable customer feedback and improve your products. By answering your message, your clients have the opportunity to express their opinions and evaluate your product or service. Unlike face-to-face interaction when people are often shy to speak their mind, emails allow them to get right to the point which is pivotal for you. When analysing responses look for patterns and try to identify areas for improvement to deliver a better product and customer service.
Compared to traditional media, e-marketing is a cost-effective solution popularly used by power marketers to attract and retain customers from all over the world, increase response rates and boost sales. In addition, e-marketing is a handy tool to get customer feedback and improve your product or service.