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Wednesday, 03 April 2013 09:53

Yahoo Mail announced integration with Dropbox

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Yahoo has announced it has partnered with cloud storage facility Dropbox to permit larger attachments.

In forging the partnership, Yahoo Mail users should now find it easier to send, receive and manage Dropbox files as the programme has been fully integrated into Yahoo's interface. Furthermore, the speed in which such attachments are accessed should also be much quicker thanks to the new approach.

Tuesday, 02 April 2013 10:54

Overly-friendly customer service is a turn off

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Chumminess in email marketing campaigns could only end up consigning messages to the junk folder.

New research by search engine Ask Jeeves has found that despite being in vogue with many businesses across a range of sectors, many consumers are still not happy being treated as friends by businesses, telegraph.co.uk reports.

Ask Jeeves surveyed a number of Brits on their opinion of Americanised customer service models, which see them referred to by their first names and treated more as a friend than a customer.

Thursday, 28 March 2013 08:23

Microsoft make changes to Windows 8 Mail

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Windows 8 Mail functionality has been updated by Microsoft to make accounts easier for users to manage, reports theenquirer.net.

The tech company has made a raft of changes, including making it easier to add hyperlinks and lists to composed messages, as well as adding new options for filtering messages within inboxes. The updates were brought in on Tuesday (March 26th).

Wednesday, 27 March 2013 08:16

Email needs to engage quickly to be successful

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Email should be optimised so that it fits into the lives of busy individuals, one expert has claimed.

Writing for forbes.com, entrepreneur Chris Fralic explained that people are often far too busy to dedicate any length of time to reading unsolicited emails, so businesses will need to ensure they get the message across quickly.

In light of this, Fralic outlined a number of ways in which brands utilising email marketing can be sure their message is getting across quickly and therefore stands the best chance of being read. The first was to simply ask for permission.

Tuesday, 26 March 2013 08:06

25 percent of marketing budgets gone digital

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Companies will increase their digital marketing budgets by an average of nine per cent this year, according to a new report.

The research from Gartner says that fuelled by increased investments in websites and digital advertising, 25 per cent of marketing budgets are now allocated to digital. Gartner.com predicts that this figure will only rise as businesses continue to find more cost-effective techniques to operate in the digital domain.

The number of active email accounts looks set to reach four billion by 2015, topix.com reports.

It's around two years now since Facebook's Mark Zuckerberg and Sheryl Sandberg proclaimed that email was "dead" and would soon be usurped by the likes of social media and instant messaging.

A couple of years down the line, however, analysts have claimed that Facebook's head honchos weren't just wrong but hugely wide of the mark. Since their comments, the number of active email accounts has grown and shows no sign of slowing just yet. Furthermore, if the trajectory continues as it has been going in recent years, the four billion figure will be surpassed some time during 2015.

Friday, 22 March 2013 08:59

Email marketers can learn from SEO, claims writer

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Search engine optimisation (SEO) and email marketing might go about their roles in different ways, yet direct marketers should understand that the two are far from unrelated.

Search tools like Google and Yahoo! don't index emails quite yet but econsultancy.com writer Michael Linthorst says there are many lessons that direct marketers can take from SEO.

For instance, as reported by seoconsult.com, sites gaining the SEO treatment are often stripped of their flash content as engines don't take kindly to forms of scripting. Similarly, the majority of email clients have trouble loading messages that have been composed with scripts. This means emails that steer away from JavaScript and stick to basic HTML could have a better chance of converting.

Many email marketers believe that subject lines are designed to increase open rates, but the best brands use their first lines of text to convert as well.

This is according to direct marketing expert Carolyn Nye, who used her most recent post at practicalcommerce.com to explain the art of subject line testing and why companies should look to conversions to determine the real success of their campaigns.

Businesses that go without an email marketing strategy could be missing out on potentially lucrative deals, one expert has claimed.

Writing for business2community.com, marketing lecturer Genia Stevens claimed that emails provide an ideal way for brands to keep in touch with their consumer base. This then opens up a channel for offering information on new products or services, developments within the firm and promotions.

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