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Brands should be sure they know their audience when it comes to integrating social media and email marketing campaigns, yahoo.com reports.

Marketing expert Janelle Johnson has claimed that when it comes to working cross-channel, email and social media provide the two best options, bringing together lifecycle engagement (social) and an enviable ROI (email).

Bringing them together, however, relies on marketers knowing a little about their target audience. Using email and social as examples, email is a much more official portal, which is used for bills, banking and other such correspondence. Social media, on the other hand, utilises a much more colloquial approach, which brands can also use to engage their contacts as people, not just consumers.

Monday, 15 April 2013 08:58

Brits skip breakfast to check their emails

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A third of British women would prefer to log on to their emails than eat breakfast during the week, bbb-news.com reports.

New research by biscuit manufacturer Belvita Breakfast has found that 60 per cent of British women would identify themselves as not being morning people. As a result of this, many claim they simply cannot face breakfast until they've been up for a few hours, leaving some time aside for alternatives such as browsing the internet.

Friday, 12 April 2013 08:53

Brits spend £3,700 a year on the web during work hours

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Direct marketers may wish to revise the timing of their messages as a new study proves that Brits aren't waiting until after 5pm to shop over the internet.

In fact, according to a poll of 1,001 adults from Sheilas' Wheels home insurance, Brits spend an average of £314 a month on the web during working hours. This equates to a staggering £3,687 a year - 14 per cent of the average salary, leaving little money for shopping over the weekend.

Thursday, 11 April 2013 08:47

Email marketing cannot be 'overdone', claims Tata AIG VP

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Marketers using email to reach out to prospective customers will find it hard to overdo or underdo their activity, as every campaign requires a different approach.

This is the view of Gunjan Ghai, vice president and head of direct marketing & product development at Tata AIG General Insurance, who says companies are free to do what they like with a highly targeted response.

Indeed, while Mr Ghai claims it's near on impossible to overdo email marketing, he scorned the technique of sending out bulk messages to an entire database in an interview at business-standard.com.

Wednesday, 10 April 2013 07:44

Email needs to stand out in the inbox

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The average email user gets 100 emails delivered to their various inboxes every day, meaning marketers need to work hard to ensure their message cuts through the noise, chicagopressrelease.com reports.

Email users are well-used to receiving mail, with recent reports claiming it totals around 100 every day for each account. This needn't be daunting for brands using email marketing, however, as it instead shows email is still a hugely popular and successful tool, provided businesses manage to cut through the noise and get their message read.

Tuesday, 09 April 2013 10:59

Two step authentication rumoured for Outlook.com

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Microsoft's Outlook.com email platform could soon be as secure as Gmail after reports suggest it could begin using two-step authentication, mashable.com reports.

Whilst the changeover from Hotmail to Outlook was met with positive reviews from many email users, some still registered concern that it lacked two-step authentication, which older devices had already been offering for quite some time.

Now, it appears that Microsoft has bowed to pressure and will roll the service out to its global audience over the coming weeks. This provides good news for brands using email marketing as it would better protect against fake users logging onto contacts' accounts and making amendments.

Monday, 08 April 2013 10:52

UK workers send and receive 10,000 emails every year

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British workers see a grand total of 10,000 emails pass in and out of their accounts every single year, according to new research.

This is a result of the average employee sending and receiving 40 messages per day, with one in 12 seeing as many as 100 interactions within 24 hours.  

Out of those surveyed by Warwick Business School, yahoo.com reports that one in ten workers are attached to their computer or mobile device for their entire day at work, while 57 per cent even admitted to logging into their inbox outside of their contracted hours.

Friday, 05 April 2013 10:48

Email 'punches above its weight' compared to social

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Email marketing not only punches above its weight when compared to social, but does so 100 times over, one expert has claimed.

Writing for business2community.com, email blogger Adam Franklin claimed that whilst the likes of Facebook, Twitter and LinkedIn have large and growing user bases, they still cannot compete with the old workhorse of email.

Franklin said that email beat social on five counts, with the first being its personal nature. He claimed it was a bigger commitment for users to provide a business with their contact emails than to simply click 'like' on a page. Therefore, the relationship is a better quality one from the very beginning.

Thursday, 04 April 2013 10:42

Marketers and IT pros need to bridge the gap, report finds

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IT professionals and marketers need to collaborate more in order to realise the full potential of Big Data, a new study has found.

The research, conducted by IDG Connect, found that 58 per cent of marketers and 51 per cent of IT professionals believe that the handling of strategic data should be a collaborative process between the two departments.

However, of the 469 respondents only 19 per cent of marketers and 13 per cent of IT professionals thought that there was full collaboration at present.

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