The role of email in a wider advertising strategy has been championed by a marketing expert.
Econsultancy editor Graham Charlton wrote on his blog that there are several ways in which email marketing has become indispensable, despite the growth in popularity of channels such as social media.
The importance of email design has been highlighted in a new survey published by Marketing Week.
According to the research, 72 per cent of those polled said that design will be a priority for their online and email marketing projects, while 44 per cent believed that it had the biggest impact on the same disciplines.
If a customer replies to a bulk email in a different message format, it is only courteous to respond in the same style that they use, it has been suggested.
The issue was raised by PC Pro contributing editor Simon Jones, who explained that he has been asked several times how to reply to plain text emails with HTML messages.
Email marketing is a channel that businesses should not "ignore", according to the author of 'Unmarketing: Stop marketing. Start engaging'.
Scott Stratten, who is also a businessman, made the claim after recognising the increasing debate over what's a more effective medium - email or social media.
Digital communications, like email marketing, mobile access and online bookings, will be the death of the conventional holiday brochure, it has been claimed.
A combination of hard data and market speculation has led many to believe that the days of flicking through a holiday brochure to select the ultimate family vacation are numbered.
Warc has revealed in its latest Global Marketing Index (GMI) that marketing budgets have increased across the world, marking a positive turn of events for UK marketers.
The news was confirmed by Marketing Week, which stated: "The recovery is being led by companies from the Americas, buoyed by the recovering US economy, according to Warc.
Firms must track where their income is being generated from if they want to record meaningful return on investment (ROI) figures.
This is the view of Mark Bouris, executive chairman of wealth management company Yellow Brick Road, who accepted on The Sydney Morning Herald's My Small Business column that ROI can be difficult to measure.
Content creation gives brands a really great chance to express their own "voice"; relaying their messaging to their target audience.
That's according to writer and businesswoman, Jamillah Warner. Speaking to Smallbiztrends.com, she urged businesses not to miss out on this opportunity.
Marketers may need to re-think their strategies, as research has revealed that many consumers are becoming irritated by what they perceive to be "excessive communication" from brands.
Data released by Pitney Bowes, a print mailing specialist, highlighted the top three frustrations customers have. These were brands failing to provide an opt-out option on their emails, sending a high volume of marketing emails each week and making requests for charity support.