A different email marketing approach is needed when targeting mobile readers and desktop readers, an expert has claimed.
An email's subject line should properly reflect its content, or the recipient may just bin it altogether without reading any of the message.
The way opt-in email marketing has succeeded in engaging with audiences "exemplifies" how brands can use consumer choice to get results.
There have been mixed responses to the government's plan to provide GCHQ with powers to monitor each British resident's emails and internet usage.
Firms keen to engage more consumers in the health and fitness markets should harness the power of internet forums, it has been claimed.
Professionals within email marketing have been warned not to overload their subscribers with emails.
The proliferation of HTML5 has made it far more worthwhile to include videos in email marketing messages, an industry expert has claimed.
Using sarcastic sentences within an email tends not to work well, it has been noted.
Humour is often used in email marketing campaigns, but 'Angry Email: How to Put a Lid on It' author Dona Young suggested people can take such comments the wrong way, reported the Chicago Tribune.
Constructing an exceptional B2B or B2C email requires both art and science but there is no "magic formula" to make it perfect.
That's the opinion of Madhu Gulati, an email marketing expert writing for Business2Community, who suggested mixing strategy and emotion is a sure fire winner for email marketing services.