Women check their emails more often than men, says new research from the US.

A new survey has revealed that women open emails and check their social media profiles far more often than their male counterparts, according to bloomberg.com. Research published by social networking site, MyLife.com and conducted by Harris Interactive, found 'unique patterns' between the sexes.

The study found that while men and women are likely to have the same number of email addresses on average - namely three - women check their accounts far more often, apparently fearful of missing out (FOMO) on some information, a great offer or an invitation.

Monday, 08 October 2012 11:23

Calls made for emails hosts to become smarter

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A leading technology blogger has called for email systems to become smarter in order to make spam email less of an issue, itproportal.com reports.

John C Dvorak claimed that email is now becoming a primary point of contact for many individuals, taking top spot over the likes of phone conversations and sometimes even face-to-face meetings. The likes of spam emails blight this issue though; making email a less attractive option, Dvorak claimed.

Wednesday, 03 October 2012 10:02

Proposals for .uk domain name under consultation

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A consultation has been launched into the viability of .uk domain names, itproportal.co.uk reports.

Not-for-profit internet registry organisation, Nominet, which will run the .uk infrastructure is to investigate the introduction of shorter .uk domains, which would sit alongside the 10 million registered .co.uk domains.

The guardian.co.uk professional network has rounded up 10 top tips for marketing new seasons in the arts sector, following on from a recent live chat on the matter.

Wading in with her top tips first, Jenny Hogg, marketing and digital officer, at Swindon's Wyvern Theatre says that digital and print communications don't have to be completely separate channels. In fact, the two should work together as a tease to get people to consume both mediums.

Thursday, 27 September 2012 12:34

Advice given on segmenting and analysing

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Advice on how to study and analyse success rates has been offered to brands using email marketing.

Writing for business2community.com, marketing blogger Margaret Spencer explained that many marketers are "flying blind" when it comes to measuring their campaigns meaning they end up unsure of how successful their efforts have been.

Email marketing expert Margaret Spencer has outlined three ways brands could jeopardise their campaigns.

Writing for business2community.com, Spencer acknowledged that despite a wealth of advice on offer about what marketers should be doing, many still make mistakes that can be easily avoided.

Research In Motion (RIM) has had to apologise after BlackBerry users were left without email access for a number of hours.

The service outage on Friday (September 21st) affecting users in Europe, the Middle East and Africa may especially embarrassing for the Canadian handset manufacturer as last autumn's outage is still relatively fresh in people's minds.

According to pcpro.co.uk reporter Stewart Mitchell, it was a problem with the RIM servers that caused people to lose access to their emails, meaning that both personal and email marketing messages may not have reached their intended recipient until they were at a desktop computer or laptop.

Monday, 24 September 2012 10:16

Google unveils Apps tool for importing emails

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Google Apps users can now import emails and contacts from other accounts just like consumer users.

This means that email marketing messages sent to an account hosted by one of Google's rivals, such as Hotmail, could then be dragged across into a Google Apps account if the user decides to switch. Previously, this option was not available to Apps users, such as public sector organisations and businesses, reported zdnet.com's David Meyer.

Scientists have outlined different personality types of email users, including the 'compulsive woodpecker', 'night owl' and 'hoarding magpie', dailymail.co.uk reports.

Noting that people engaged with their email inboxes in wildly different ways, a team of researchers from the University of West of Scotland and Glasgow University joined forces to create a directory of personality traits - likening each one to a common bird.