Customers attempting to make the most of Christmas retail sales are vulnerable, ready for a marketer to swoop in and influence their purchases.
Writing for freshbusinessthinking.com, Daniel Hunter believes brands herald the festive shopping season with sales of 'epic proportions', leaving customers flush with deals and cut-price bargains.
However, some consumers do have a specific mindset when looking for presents. Originality is key when consumer purchase a present as people want to know their loved ones have thought about what they would like to receive. Consequently, highlighting the originality of some products through a Facebook campaign or email marketing strategy could give marketers a few leads in the run-up to Christmas.
Email communication has been the ranked number one by consumers as their preferred method of communication with businesses, financial-news.co.uk reports.
A study by customer service consultancy, Portal has found that email marketing continues to be favoured by consumers and businesses alike, pushing social media interactions to the foot of the list. It topped the poll in 2010 and 2011, but with the proliferation of mobile devices, some thought that email's star might be on the wane - the survey revealed that's far from the case.
Marketing teams are "cautiously" optimistic about the year ahead, although many accept they will be expected to be do more with a lower budget.
The 'Marketing Confidence Monitor' survey, conducted by the Chartered Institute of Marketing (CIM), indicates that more than 40 per cent of marketing professionals expect their business to show more ambition for growth over the next year. Those working in small teams were the most optimistic about the number of advertising executives on the payroll growing.
In anticipation of Cyber Monday 2012 being the biggest day in the history of online retail, brands investing in email marketing to promote their business have broken records for message volume.
Cyber Monday is a marketing term for the Monday that follows Black Friday - another tag for the Friday that comes after Thanksgiving in the United States. Since noticing a spike in retail business around Cyber Monday 2005, analysts consider it to be the most profitable date in the year for both online and offline retailers.
An online marketer has predicted that email marketing will continue to be an important channel for gaining customers in a new blog investigating future trends.
Shaad Hamid, from seoptimise.com, a company specialising in search engine optimisation (SEO), pay per click (PPC) advertising and social media, listed email marketing as having a place in his top 25 trends for 2013.
Specifically Hamid believes that emails will be be an important tool to reach customers through their mobile devices.
The year ahead could offer brands the chance to become more creative with their marketing, as the calendar currently looks rather bare, empty13.com reports.
Marketers had a wealth of opportunities in 2012 which they could use for their content, including the Queen's Diamond Jubilee, London 2012 Olympic and Paralympic Games, Euro 2012 football tournament and the US presidential elections.
International brands using email marketing have been advised to carefully consider customs and traditions when sending their missives, chime.in reports.
With emails being able to span geographical borders with ease, marketers have long used them as a way of keeping in touch with their international contacts. When it comes to the Asian market, however, it's not just geographical boundaries but cultural ones as well, meaning businesses need to do a little more than just translate their content.
A number of simple methods for making consumers love email marketing messages have been outlined by blogger Ben Davis.
Davis, a training manager at econsultancy.com, told the site of ten different methods marketers can use to ensure their messages are not only read by the users, but actually liked and enjoyed as well.
Firstly, Davis advised using white space and not cramming messages full of pictures and text. Space, he claims, allows him to think and doesn't overload the brain with too much, which could make them switch off even before it starts.
A recent survey from Ofcom has claimed that 17 per cent of Brits are using email messages more than they did in 2010.
Telegraph.co.uk reports that the number of people using texts has increased by the same amount, with 11 per cent stating their mobile phone use had increased.