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A number of handy tips have been outlined for businesses looking to make the most of their email marketing campaigns.

Ahead of its first annual '#TheDigitals' awards, econsultancy.com's David Moth has outlined different but intelligent ways in which businesses could not only snap up such industry accolades but also improve open and click-through rates.

One simple but effective method Moth advocated was to take note of the time at which users sign up to mailing lists. Whilst not universal, it's probable that if users sign up to be a mail recipient at midday, they'd be more receptive to emails which then come through at midday in the future.

Microsoft has announced its Outlook email platform gained an additional 1.5 million users overnight following its official launch, e27.co reports.

Millions of users made the switch within the first week of its launch, changing their Hotmail accounts to new Outlook ones. As a result, it was expected that many of those migrating from Hotmail would have already done so, meaning the 'official' launch would be met with mass indifference.

Personalisation is one of the key aspects of any email marketing campaign, one expert has suggested.

Writing for opposingviews.com, content marketing blogger Karen Johnson urged brands to be as personal as they possibly can, utilising all opportunities at their disposal to create a real, human interaction between the business and the consumer.

Thursday, 31 January 2013 11:59

Agile approach could make email more targeted

A new technique called 'agile email marketing' could be a new trend that takes the industry by storm, one expert has predicted.

Writing for clickz.com, marketing expert David Daniels explained that a more 'agile' approach could give businesses the edge when it comes to delivering rich, relevant material to every one of their subscribers, without the need for wide-reaching alterations to their current situation.

Authors hoping to push their next book should make their email marketing messages "colourful, simple and easy to read", according to writer Sarah S. Kilborne.

Writing for huffingtonpost.com, she explained that email marketing is one of the best channels for book promotion. This is because it helps remind all these people that helped or contributed along the way that the book is finally on the shelves. They may then forward on the email to their own contacts, helping to potentially boost sales and audience reach.

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