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Yahoo has announced it has partnered with cloud storage facility Dropbox to permit larger attachments.

In forging the partnership, Yahoo Mail users should now find it easier to send, receive and manage Dropbox files as the programme has been fully integrated into Yahoo's interface. Furthermore, the speed in which such attachments are accessed should also be much quicker thanks to the new approach.

Chumminess in email marketing campaigns could only end up consigning messages to the junk folder.

New research by search engine Ask Jeeves has found that despite being in vogue with many businesses across a range of sectors, many consumers are still not happy being treated as friends by businesses, telegraph.co.uk reports.

Ask Jeeves surveyed a number of Brits on their opinion of Americanised customer service models, which see them referred to by their first names and treated more as a friend than a customer.

Email should be optimised so that it fits into the lives of busy individuals, one expert has claimed.

Writing for forbes.com, entrepreneur Chris Fralic explained that people are often far too busy to dedicate any length of time to reading unsolicited emails, so businesses will need to ensure they get the message across quickly.

In light of this, Fralic outlined a number of ways in which brands utilising email marketing can be sure their message is getting across quickly and therefore stands the best chance of being read. The first was to simply ask for permission.

The number of active email accounts looks set to reach four billion by 2015, topix.com reports.

It's around two years now since Facebook's Mark Zuckerberg and Sheryl Sandberg proclaimed that email was "dead" and would soon be usurped by the likes of social media and instant messaging.

A couple of years down the line, however, analysts have claimed that Facebook's head honchos weren't just wrong but hugely wide of the mark. Since their comments, the number of active email accounts has grown and shows no sign of slowing just yet. Furthermore, if the trajectory continues as it has been going in recent years, the four billion figure will be surpassed some time during 2015.

Thursday, 14 March 2013 10:01

Microsoft email suffers another outage

Microsoft's web-based email providers Outlook and Hotmail experienced yet more outages last night (Tuesday), theinquirer.net reports.

The tech giant officially opened Outlook last month, despite being available to users seeking to make the switch from Hotmail for months already. Since the official release, however, the services have been besieged with problems, including a number of outages, with some lasting hours at a time.

Thursday, 07 March 2013 09:44

Mothers Day impacting online shopping

Retailers looking to capitalise on the last-minute rush for Mother's Day presents this year may still see positive results, thedrum.com reports.

New research by Experian Hitwise has found that for those heading online to spend money on their mothers, gifts are five times more popular than flowers.

Marketing content should be optimised to it speaks to consumers on an emotional level, one expert has claimed.

Writing for econsultancy.com, marketing blogger Ellie Edwards-Scott claimed that, whilst many people believe they are exercising conscious thought when it comes to shopping, the truth could be somewhat different.

Studies claim, Edwards-Scott said, that as many as 95 per cent of all purchasing decisions are made as a result of emotional impulses, which is true of both online and offline shopping.

Customers of an American retailer have reacted with confusion after a promotional email suggested some more obtuse items, silobreaker.com reports.

Kmart, which sells furniture, toys, clothes, tools and technology, has implemented an email marketing campaign for its 'Shop Your Way Reward' customers. Many of these messages, including the one in question, contain the subject line, "Your Weekly Top Ten Deals Have Arrived", with the email body detailing special deals and offers the subscribers may like.

Triggered email programs can be used to engage with customers in real-time, one analyst has claimed.

Writing for tech.co, email blogger Katya Constantine explained that triggering messages can offer businesses the chance to contact their customers immediately, thereby heightening the chance of engagement.

Triggered emails are ones sent out automatically once a consumer completes a certain action, such as signing up to the mailing list, proceeding through the checkout or abandoning a basket.

Changing customer behaviours have sounded the death-knell for batch-and-blast marketers, one expert has claimed.

Writing for dmnews.com, email reporter Al Urbanski explained that customer behaviour "changes like the seasons", meaning that simply blasting missives out to anyone willing to receive them will not be as effective as it once was.

Instead, for businesses looking to maximise their return on investment (ROI), a more in-depth approach would be needed to better guarantee success.

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