Tuesday, 30 January 2018 00:00

Changes to BrotherMailer in advance or the GDPR

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BrotherMailer was mostly compliant with the GDPR before 2018, however the following are minor changes made to our system to comply with the new regulations.

There are now some differences in how you manage your contacts within the system, these are as follows:

When deleting a contact previously, they would be hidden in your account, and you could not retrieve this information without readding them to the list, at which point all data would be reinstated.

From now on, deleted contacts will be placed in a recycle bin, where they will stay for 30 days, during which time you can reinstate them.  After 30 days, they will be permanently deleted, and no information will be stored on them.  

This makes BrotherMailer compliant with the GDPR data deletion requests.

Supressed contacts are those who you cannot email, they may have unsubscribed, or previous emails have bounced.  When a contact has been supressed, we dont remove the data which has been collected about that particular subscriber.  In order to comply with the GDPR, we have now added an option to delete suppressed users, giving you the ability to comply with the “right to be forgotten” rules.

When you delete a suppressed contact however, we will not delete their email address, so we can continue to suppress the contact and prevent you from emailing them in the future.

Data Export has been updated also, to now allow you to export individual contacts, whereas previously you could only export whole address books.  This means you can now download a zip file with all data held on a particular contact, which will be in a format suitbale for and GDPR “Subject Access Requests” that you may need to fulfil.

Any data stored in other parts of BrotherMailer, such as they survey tool, will need to be exported separately.  All of these exports will be stored for 7 days in your export area.

For more information see the official guidelines from the Internet Commissioner's Office