Wednesday, 29 October 2014 00:00

Colourful emails can help to promote new books

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Authors who hope to promote their next book should make their marketing messages "colorful, simple and easy to read," according to writer Sarah S. Kilborne. 
Writing for, she explained that email marketing is one of the best channels for promoting books. This is because it helps you remember all those people who helped or contributed once the book is finally on sale. Then you can send the email to your own contacts, helping to increase sales and reach potential audience.
The authors hoping to make the most of these messages should follow this advice, not only in terms of design and style, but in regard to the words used as well. It is important to keep the messages uniform, especially if you are bulk sending. 
"I worked with my own designer and together we have created an email, and to my surprise, people actually thanked me," said Kilborne. "It brought a lot of traffic to my website, generated more interest in me for events related to books and inspired more people to buy my book as a gift for the holidays." 
What's more, the email should contain some reviews of the book and some very brief excerpts from it, as well as links to all relevant social media pages. The advice given said (also cited by that links to the retailers selling the book will not hurt either.
"Finally, I advise you to send the email using a professional service ... to avoid landing in folders spam" concluded Kilborne.