2. You should also create a page on Facebook for your business, a Twitter account and perhaps others to allow your customers to track your activity, see new offers, and much more, if you are advertising a particularly good deal, you should consider creating an event on Facebook also and invite your contacts. Then when you send your email campaign, you can not only link to your website but also to your social networking accounts.
3. When you create an email marketing campaign, you can use your marketing system to post the message on to your own social network pages, much like an advertisement, with all the information that is in the mail, but with a much larger potential audience.
Every day more and more people are opening accounts on social networks, and many people will look for a company on the sites in order to see past customer reviews etc. Your pages should be active, with news and ideas. You should write articles and tips on your type of business in order that the page becomes useful to your customers. Social networks are very important today and your business can not be without this easy, cheap way of staying in touch with your customers.