Saturday, 02 January 2010 00:00

Nearly £2 billion was spent on the second last weekend before christmas

Written by Ashleigh Curtis

Last Saturday and Sunday saw shoppers spend around £2 billion as Britons stock up on presents for Christmas - with the upcoming weekend before Christmas promising even more spending.

Reported by dailymail.co.uk, many shoppers flocked to malls like London's Westfield or shopped online in a bid to get their presents delivered before Christmas.

However, consumers are still on the hunt for a bargain as many stores offer discounts of up to 50 per cent a few days before Christmas morning, reports newsrt.co.uk.

It could also inspire email marketing campaigns to focus on slashed prices and discounts on a variety of products in order to maintain a competitive edge. With 12.75 million British men still not starting their Christmas present buying, email marketing could prove to be a shrewd tactic for people attempting late purchases.

Christmas Day is also set to be a big day for shopping, according to Xavier Garambois, vice president of EU retail at Amazon.

He commented on the potential Christmas flurry of purchases: "The digital revolution has certainly played a part of this growth and Christmas Day is our biggest day of the year for MP3 and Kindle Book downloads as many people are buying content from new devices that they have just purchased.

"It's not just digital items though, we are seeing purchases of everything from baby products to women's clothing rapidly growing on Christmas Day. Many customers are shopping on Christmas Day in a way that has previously only been seen in the retail industry on Boxing Day," he added.