Charity organisations need to stay in touch with sponsors and supporters on a constant basis. Since cost reduction is one of their priorities they may not rely on traditional communication means. Fortunately, there are reputable Internet marketing providers who encourage charity organisations to use their charity email marketing services offering them to reduce campaign costs to the minimum. Here are top benefits of launching marketing campaigns on the Internet.
Good returns on investment
Internet campaigns are the brand new offer of companies engaged in marketing campaign launching and management. With the growing popularity of Internet technologies traditional marketing means can no longer successfully compete with email marketing. According to research studies conducted on email marketing campaign effectiveness, the new service has proven to bring good results. Good returns on investment are often named as one of the main benefits so charity email marketing may outperform traditional marketing means in the financial sense which makes the former a good option for charity organisations.
Launching marketing campaigns might entail significant expenses which charity organisations often try to avoid. When it comes to email marketing campaigns, the situation is different. There are still initial costs associated with campaign preparation but they are lower than printing material and media costs. Business owners don’t need to bear expenses on post services to deliver messages to target receivers which also adds to the cost-effective nature of email marketing.
When using traditional marketing channels one can’t expect quick results which charity email marketing campaigns can bring. Email marketing tools allow delivering electronic newsletters at the click of a mouse while it might take a few days till printed flyers are put in target receivers’ post boxes. Some receivers need time to react to the offer so the desired results don’t appear for longer. Electronic mail contains direct links encouraging users to proceed to a certain website to benefit from the offer or get more information on it which may increase the response rates and bring the desired result within a shorter period of time.
Effective campaign management
There is no need to be an experienced marketing manager to know that personalised charity email marketing messages are more likely to generate responses. Letters which don’t contain receivers’ names and other personal details may look like regular bulk mails turning off potential customers. Email marketing tools allow creating personalised letters for each receiver encouraging them to act in a certain way. At the same time there are effective tracking tools for updating customers’ databases. Some customers may want to opt out from the mailing list when particular factors change so this information is saved in the system and they are no longer sent newsletters. Besides, tracking tools are used to retrieve other information on receivers: who opens each newsletter, who never opens newsletters, who clicks on the links provided in the newsletter, etc. It helps building up the database of the interested receivers which may increase the effectiveness of charity email marketing.
These top email marketing benefits show that marketing tactics based on the Internet technologies are essential for those who seek to deliver their messages within a short period of time without bearing significant expenses.