So yesterday’s blog was about the precautions that you need to take to get into the inbox once you arrive at the email client. The pointers that you have to remember that will get you past the aggressive spam filters.
And this used to be the only barrier that was put up against spam, although that was a long time ago.
Although we have always had a great sender reputation, the spam checker used to work on a points system, where you would gain points for things such as BIG CAPITAL LETTERS, or exaggerated punctuation!!! So if you knocked up enough points, your emai would get junked or worse just turned away.
Spammers have been trying to infect us and our computers for years and years, even before we had HTML emails. Then the ISPs became wise and worked out a way to send away these unwanted emails to the junk folder or sometimes even better, just block them. They did this by simply recognising certain words and punctuation.
Then of course, the spammers adapted to this by putting their text in the images, which of course stopped our systems being able to read what the email actually says…you can see the vicious circle starting to form here? This circle went around and around and still is until this day, the spammers are trying to find a way in, and the ISPs are finding ways to stop them.
Do you ever wonder what happens with your beautiful email that you have spent the morning perfection? Well thanks to reporting we know exactly what happens to each and every email that leaves our servers.
Something that the reporting can also inform you of, is what device the email has been opened on. Although I fear that this is something that is being ignored by many email marketers.
It has become apparent that it’s getting harder and harder to get recipients to click through. This is because of a lot of lazy email marketing by some of the big companies. This laziness is automatically giving our customers a negative thought on our emails because the last 2 or 3 that they have opened have been disappointed. We can’t control what they are sending, but what we can do is make what we are sending so much better that they automatically forget the previous email.
We need to connect personally with our consumers, use smarter segmentation and make the most of the triggered emails tool.
So I have blogged about getting through spam filters a few times now. I have also blogged about what happens after you click the send button and how your email ends up in front of your recipients face.
But one thing I haven’t directly blogged about is how to beat your recipient psychological spam filter!
You can get everything absolutely spot on as far as the BrotherMailer system and all of the ISPs are concerned, but if you cannot beat the spam filter in your recipients head then the email may as well not be sent.
One thing that us as email marketers are still slacking on is, we are not as up to date as the platform that we use…
To be fair to my clients, (biased? Maybe) the BrotherMailer system is the most advance on the market, so there is more to know, more to play with…
When I think about technology and the rate in which that it has come along. It never fails to absolutely blow my mind.
Just think how long we as humans have been alive, how long did it take us to build the first computer? Lets start at 100AD, it still took us over 1800 years. And since that first computer was built, it has been a very slow process from there on. Until now.
We live in the most exciting time in history, the development of technology is just non-stop.
The majority of consumers are happy to share personal data with marketers through at least one channel, according to a new study.
In a survey conducted by Experian, 82 per cent of respondents claimed they would be willing to share personal details with a business, but just 27 per cent would do so across more than one marketing channel.
Of course you will always be biased to your own product. I know that. But after researching other systems and platforms for a year now, to see where we can improve or do things slightly different, I can safely say that our EasyEditor is genuinely the best on the market. The Drag and Drop WYSIWYG (what you see is what you get) EasyEditor is one of our power tools, it is so simple to use yet so effective. Saving so much time and money on design work.