As far as I’ve seen, the travel and tourism sector really do not use the most of email marketing. At the beginning of the year I signed up to a load of industry leading travel companies newsletters and I am very surprised at the lack of decent emails that I have received.
I worked in the travel and tourism sector for a few years when I was younger and have now been working in email marketing for a while. So I have vast experience and a good idea about them both and how they work.
So previously I have blogged about spam, the history of spam, the myths and the real ways to get around them aggressive filters. I have blogged a few times about the stages that an email goes through before it reaches your customers inbox.
But I had an interesting thought the other day, the strongest, hardest to break most aggressive spam filter, is the one in your recipients head.
There are things that you can do to get through the three walls before you hit the spam filter, there are things that you can do to fly through that scary hotmail spam filter. But really, if you catch your recipient at the wrong time, or they see something that they do not like, or just nothing that they do like your email is going to get know where.
Making your email remain in someone’s head is crucial, so when your sector or type of product comes up in conversation, your recipient buts it with your name.
The majority of email clients now have a preview option, which of course makes how your email looks at first glance even more important. You have to grab attention and make your recipient want to open your email after only seeing the small preview box. If first impressions are not great, your email will be deleted before it is opened.
The Direct Marketing Association (DMA) has reacted to draft legislation changes set to alter data protection law.
Much of the EU's data protection regulations were drafted up around two decades ago, meaning they are significantly out of date for the new internet-enabled, mobile marketplace.
It is currently in the process of updating its laws, although the DMA has said its new provision are not a great improvement on the laws already in place.
Speaking to guardian.co.uk, executive director of the DMA Chris Combemale picked apart draft legislation currently being considered and offered his advice on some of the suggestions.
I think that today my blog should be about giving some credit to email marketing. We definitely all take it for granted and it’s every now and then when maybe your explaining to someone what it is that you do for work and you find yourself selling it, and explaining how it really does work and how the ROI is incredible…etc.
Us email-marketers know that it works, if it didn’t, we wouldn’t have the jobs that we do. Our clients know that it works, or they wouldn’t be paying and there is plenty of research with facts and figures to prove that it works.
By far the most important part of a professional email service provider is its reputation, so of course all of us will do all that we can to protect it.
At BrotherMailer we have invested a lot of time and money in to making sure that our sender reputation is as strong as it is, and we will carry on investing time and money in to making sure that it stays that way. Which is why I can guarantee that my clients will always enjoy a 98%+ deliverability rate.
Every now and then I’m questioned whether I think that email marketing is still as effective as it used to be, or is it on its way out?
Now I can understand how maybe someone that has no knowledge on the industry might question the industry, so here are a few figures that will answer that question:
Many email marketers seem to think that ‘Click here’ is the most effective CTA. It is clear, it is concise and it is globally understood, but actually, it’s not very inventive, it’s over-used and I think that people are tired of seeing it.
You CTA, ultimately decides weather you email works or not. If they click through they have some intention of buying into your product, if they do not click through, the likeliness that they are interested this time around is real slim.
I have been blogging now every day for a couple of months, so I thought it maybe useful if I round up all of the best tips into one blog.
I think a good way to do this is by step by step talking through how the perfect campaign should go…
So who are you sending to? Hopefully you’re sending to a large group of loyal customers that have opted-in to receive from you..