Companies have to be more and more efficient and create better campaigns to gain the public’s attention.
Marketers, who are planning the future financial success of this New Year, want to develop the best strategies for their businesses.
Email marketing can be one of the solutions if used properly.

Following pressure from privacy advocates, Yahoo! has moved to provide its users with an option to encrypt their webmail sessions through a HTTPS option.

Standing for Hypertext Transfer Protocol Secure, HTTPS is a secure communications system that encrypts traffic between webmail users and servers. Its introduction to the Yahoo program should prevent potential attackers from intercepting and subsequently prizing sensitive data encased in user emails.     

An account lacking protection from HTTPS could be open to hijackers, members of the press, governments that control internet infrastructure in their countries, journalists and other individuals.

Marketing emails should be treated the same way as personal presents - with each individual receiving something that's well-suited to their own needs or wants, rather than targeted at the masses.

That's according to marketing expert Mike Brown, writing for Business2Community.com. He explained that almost one-third of adults expect to return gifts they've received at Christmas, whilst another third will store unwanted gifts away - out of sight, out of mind.

Email marketing lecturer Christine Brady has outlined her top ten tips for success in 2013, business2community.com reports - with subscriber lists proving particularly important.

She urged businesses to continually build subscriber lists, as the subscription lists can typically drop by around a third every year. Then, once new members have been added to a list, they should be segmented to ensure material heading their way is relevant and likely to make them stick around.