Friday, 17 October 2014 00:00

How are your online passwords? Are you protected?

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Today's blog is straying a bit from my usual topics, but I felt it was time we talked about this. 
People are still not using strong passwords for their online accounts. A study has recently shown that the most common password in 2014 was '123456' and that was also the most hacked password. 
Everyone wants a good database, but how can you get one? With the popularity of social networks, it could not be easier. 
Using a marketing system such as the BrotherMailer platform, you can create a survey asking everything you want to know about your customers, and then you can publish it to any profile, page or group you have in your social networks. 
Wednesday, 08 October 2014 00:00

Using Facebook as a business, what not to do

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I am sure you are aware by now of the recent clamp down by Facebook on businesses using personal timelines, however this is not a change in practise, it has always been the case, it is just being more strictly enforced right now.
If you have a personal timeline in the name of a business, you are at high risk of losing it and all your contacts.  You need to change the name of the account to your own name as it appears on your identity card, otherwise Facebook are quite likely to turn it into a ‘business page’.  The rules on this are very strict but not complicated.
Friday, 17 May 2013 00:00

Why do I need an email marketing system?

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Every type of business can use email marketing in some form or another. It can be used to create a monthly newsletter to let your customers know what you are doing, or it can be a message every week with new deals and it can even be used to send reminders to clientes that the renewal date of their insurance police is approaching.

Friday, 10 May 2013 14:01

An easy to use email marketing editor

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The BrotherMailer email marketing design editor for campaigns is one of the easier to use models that exists in the market today.

Using building blocks and the mouse to drag and drop, you can create a professional campaign in just a few minutes.

Today I will explain the basics of the system so that you can start your first campaign right now.

Every restaurant and bar has a use for email marketing campaigns, albeit sending an email about new deals, events at the location or special nights.

Email marketing can be useful for any company, but today we are going to look at how in can be used in the hostelery sector. I am going to give you some tips to improve your restaurant campaigns.

1. Customization, when you send an email to your friends or colleagues, you probably make it informal, email marketing messages should be a bit like that. Use their names and greetings, Hello John has a much better feel thant Dear Sir. With any good email marketing programme, it is very easy to do these steps, and let the customer feel a little more important.

Email marketing is one of the most effective ways that brands can tell the full story behind their products and services.

This is the view of online marketing expert Margaret Spencer, who stays companies cannot afford to ignore the luxury of being able to go into detail with their branded messages.

Some traditional and online marketing techniques do provide as much, although very few can offer sufficient advertising space at a low cost.

There are a number of key tests that marketers can take that will have a positive impact on an emailing marketing campaign, according to marketing expert Carolyn Nye.

Writing for, Nye suggests that marketers need to be testing their subject line as a good line will prompt consumers 'to start the conversion process'. As a result, when marketers looking at their subject lines, don't look at their open rates - look at the end conversion rates.

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

This is according to email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pinpoint where they're going wrong.

The key is to always give users the chance to leave a few comments or tick a couple of boxes after hitting the dreaded unsubscribe button. Feedback can be used to fine-tune a campaign and ensure the brand doesn't make the same mistake again, writes Ms Wiese at  

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