Wednesday, 01 August 2012 09:03

Using personalisation to it's full potential.

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At this day and age of email marketing, Personalisation is absolutely essential. Especially when it can be done at the click of a button in our advanced BrotherMailer system.

By personalising your emails will increase your response rates which should increase your ROI.

Tuesday, 31 July 2012 09:47

Five tips for email marketers.

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Five email marketing tips that businesses "can't ignore" have been offered by adotas.com.
Marketing expert Kristi Carter has outlined five must-do tips for businesses to follow in order to best ensure their campaigns are a success.

Carter's first point was to ask for permission twice, as emails deemed to be spam can sometimes damage a brand's reputation. Whilst it may seem to be putting obstacles in the way of potential sign-ups, Carter explained that using a "double opt-in" procedure will confirm users want to receive emails and better ensure the best results from those who do sign up.

Thursday, 26 July 2012 09:37

Power tools - EasyEditor

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The last in my blogs about the BrotherMailer super tools is that of today, The EasyEditor, but don’t let that fool you into thinking that it is the least important.

The Drag and Drop EasyEditor is The super tool that puts us heads and shoulders above the rest.
It completely cuts the time that it takes you to design, create, build and edit your emails.

Very possibly the most powerful part of our system is The BrotherMailer Reporting system.

It is by far the most advance on the market, providing our clients with the most detailed analysis of what has happened after they have sent our their campaign.

The system has been designed by marketers, for marketers. So you will have access to any piece of information that you can think of, and you get all of this in real time.

Tuesday, 24 July 2012 15:19

Looking after our reputation

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The most important asset to us as a Professional email service provider is our reputation.

So we have invested a lot of time and money to make sure that we have the best reputation possible, and we carry on investing time and money to maintain that reputation.

Monday, 23 July 2012 09:23

Power tools - Site builder

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This week I am going to blog about our ‘Power tools’…

One of our most impressive tools that you get with the BrotherMailer platform is our Site Builder.

We call it one of our ‘power tools’ as it really is awesome.

Friday, 20 July 2012 09:25

Get in that Inbox.

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When I first started working in email marketing, Spam was pretty much at its fiercest.

ISPs were pretty much looking at the content and content only.

I would have to tell my clients, what and what not to put in their subject line and in the content of their email, as because although we have always had a great sender reputation, a few pound signs or exclamation marks in the subject line would knock up those points.

Thursday, 19 July 2012 09:40

Send Send Send.

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Most of my blogs are based around tips and how you can get the most out of your email marketing, but first -  I don’t think I have given Email marketing enough credit lately, I mean Email marketing works, it really does, with Email Marketing, the more you send, the more money you make, simple.

Research shows that it works, and being a senior account manager at BrotherMailer I see first hand every day what it does for companies.

Email marketing is different for every company, it maybe the way that you keep in touch with your customers keeping them informed what’s going on in your industry, or it may be the main sales point, just testing with trial and error will decide what is best for you.

Email marketing is now one of the most recognized successful digital marketing tactics, and can work very well alongside all of your other strategies, actually integration is crucial to completing the full circle.