So yesterday I wrote a short blog with a bit about the history of spam. So today I’m going to talk you through what happens when you click that send button and how your email ends up in your customers’ inbox.
So at the end of building your beautiful campaign you will get a overview page that gives you some basic info on your email; Friendly from name, subject line etc. At the bottom of the overview page it will ask you if you want to Send now. When you click yes, your email is sent through your suppression list, which are individual to each account.
Even before HTML emails existed, spammers have been trying to infect us and our computers. Then we became wise and worked out a way to divert these infections to the junk box or even better, sometimes just block them. We did this by recognising certain words, certain punctuation.
So of course the spammers then adapted by putting their content in to images to avoid the systems being able to read what they are actually saying. This went on for a few years and finally, images were blocked.
In recent years social media has become a battle field, with every business having there own pages, groups and adverts.
Social networks like Facebook, Twitter, YouTube and Google+ provide the opportunity for free advertisement so it would be silly not to use it. But its not just a matter of setting up a group, getting some likes and it will bring you business. Because really, them likes you are getting, are more then likely already your customers. You need knew ones too..
Of course you have you essentials in email marketing. Many of which I bring up in my daily blogs.
But one thing that is real hard to get right is how much shall we email of customers, how much is enough to keep them informed and up to date about you but not too much that they unsubscribe? It really is one of the hardest things to get right.
Is emailing your customers’ once every 3 months being ‘exclusive’? Well its not common practice, but it you definitely pay the email more attention when it does come through.
ROI (return on investment) is as important in email marketing as it is in every type of marketing, so of course its very important to maximise figures to their fullest.
By adding value - potentially offering a 'magnet' and creating dedicated landing pages for your email links - marketers may be able to increase ROI quickly, claims email marketing expert Tony Sham.
In an article for bizcommunity.com, Sham believes that marketers need to offer value in their communications - something that will enrich the recipients life, job or save them money.
Some people sometimes question if email marketing is still working as well as it used to… well here are some figures that may answer their question:
Nearly 300 billion emails are sent a day….that’s 3.4million a second…
Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period.
This morning I am going to go over some of the email marketing tips that I have covered over the last few weeks. Hopefully touching on them in a different way and linking them all together so that you can take them to your next campaign and see instant results.
I am going to talk through the absolute perfect example of how a complete campaign should work.
Creating emails that will not be deleted or forgotten.
Most email clients now have a preview panel that makes how your emails look at first glance even more important then ever before. If someone disagrees with the look of it when it’s just a small box then you have no hope and it will be deleted before it’s opened.