Displaying items by tag: segmenting data
Segmenting your email lists is a vital part of email marketing these days, but making sure it is done right is just as important.
Splitting your email lists into various smaller groups means that you can send these groups targeted emails based on any information you have about your readers.
Lets look at the ways we can split data and how this can benefit us.
BrotherMailer are known for going above and beyond in our support but did you know we can help your team with the more complicated areas of email marketing on site?
Data migration, automation and the setup of email programmes are a perfect example of jobs that can be done on a one off basis by our special operations team.
Segmentation is a great way to maximise your open rates and eventually the profit margin.
The BrotherMailer segmentation tool is very simple to use, but are you getting the most out of it? A recent survey by eMarketer shows that 40% of marketers who segmented their databases saw improved open rates, and 24% also saw better deliverability.
Despite obvious differences between your customer base, from frequent buyers to first time buyers, they are all looking for the same thing, Value.
The more value your campaigns give to your email list, the more activity you can expect, and more success with your emails.