Displaying items by tag: improve open rates
Segmentation is a great way to maximise your open rates and eventually the profit margin.
The BrotherMailer segmentation tool is very simple to use, but are you getting the most out of it? A recent survey by eMarketer shows that 40% of marketers who segmented their databases saw improved open rates, and 24% also saw better deliverability.
Despite obvious differences between your customer base, from frequent buyers to first time buyers, they are all looking for the same thing, Value.
The more value your campaigns give to your email list, the more activity you can expect, and more success with your emails.