One cool advanced feature for example, is the Geo Segmentation tool, which is in your reporting system. I could probably count on one hand the amount of our clients that actually use it and it is such a cool effective tool:
You can then create address books by drawing around a specific area, then you can better target your sends. For example, if you’re company sells tickets for events and your next big one is in London, you may want to send out only to people in a certain radius of London. It’s a very handy tool to have and can be extremely effective, but as I said, not many of our clients use it.
Of course you all know the standard who opened your email, which link they clicked and what page they visit after opening your email but how many of you actually check which region has shown the most interest in each part of your email and drilled deep down into the reporting and used it in the next campaign?
All reporting is fully exportable and you can put it into whichever form you prefer.
The system can probably do anything that you would want it to do so go in and have a play with it, check out the advanced features, you will not be disappointed.