There are now barriers that you need to make sure you pass before you even get to that spam content checker. The ISPs have recognised the professional email providers and that we are very careful with the clients that we choose to let use our system, therefore content is not as important once you have passed all of the other barriers.
When you click send your email your will leave the BrotherMailer servers, the first barrier:
The Authentication wall:
The ISPs then check the IPs sending the email for authentication, which is a means of validating that you are who you say you are.
The Reputation wall:
Your email will then be tested on its senders reputation (us), which is the quality of the IP address, which will be judge on sending history.
This is something that we can guarantee will not be a problem, we spend a lot of time and money looking after this part of our system.
The last wall is the content filter (what I was speaking about in yesterdays blog):
If the email has passed through both the Authentication and Reputation Wall the rules once you get here are lenient. You can play around with the Image to text ratio, maybe used some sales talk in your subject line, only if your deliverability starts to decrease to you need to worry about looking at your content.
We now have a spam checker in the editor, so use it with every campaign to be sure that you reach all of your subscribers.