Who can honestly say that they knew about the Geo Segmenting tool in reporting?
Everyone knows and uses your standard:
Who opened your email
Who clicked which link in your email
Which pages of your site the recipient visits because of the email
But who goes in and checks which part of the country is your hottest prospect, or which one of your customers has looked at your email the most times and actually gone in and looked at which product?
The reporting is also fully exportable for boardroom-ready printouts.
There really is too much detail to mention in a blog, but you can use BrotherMailers reports to identify your most popular content and landing pages and pick out your most responsive recipients where you can generate a list of your hottest leads.
After your next campaign, go in and have a play with it, you really will be impressed at how much you can find out about 1 email.