The BrotherMailer reporting system gives you full click path reporting, which allows to track your recipients’ behaviour, all the way through to your website and conversion page. This allows you to see:
Who opened your email
Who clicked which link in your email
Which pages of your site the recipient visits because of the email
Even if they went back and visited your website later on that day or in three days time
The reporting platform will even give you a geographical heat map, which will tell you where in the world each opener and clicker is. Impressive eh!
The reporting is also fully exportable for boardroom-ready printouts.
There really is too much detail to mention in a blog, but you can use BrotherMailers reports to identify your most popular content and landing pages and pick out your most responsive recipients where you can generate a list of your hottest leads.