Tuesday, 24 July 2012 15:19

Looking after our reputation

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The most important asset to us as a Professional email service provider is our reputation.

So we have invested a lot of time and money to make sure that we have the best reputation possible, and we carry on investing time and money to maintain that reputation.

Without it, we couldn’t promise you the deliverability rates that we do.

In 2010, we launched an innovative piece of technological genius, the BrotherMailer Watchdog. And it is the Watchdog that protects our and as our clients your sender reputation.

No email address makes it into the BrotherMailer system without being thoroughly checked by the Watchdog.

The virtual security force uses a complex set of algorithms, checks and intelligent analysis tools which is entirely unique to our platform.

When uploading contacts into the BrotherMailer system, the watchdog will flag any email address without adequate permissions.

This protects you from getting any complaints, which is what harms a senders reputation.

If the BrotheMailer Watchdog does pick up anything suspicious,  it will quarantine your list and one of our account managers will be in touch to advise what steps to take to improve your data.

We have the best deliverability rates on the market and it’s thanks to the advanced technology of the Watchdog.


Mitch O'Callaghan is the UK Sales Manager here at BrotherMailer, and spends his time talking to Email Marketeers, finding out what's new and what's old, what works, what doesn't, and ensuring BrotherMailer users get the best results.

Tel: 020 8774 7148 mitch@brothermailer.co.uk