What is bulk or mass email marketing?
In today’s ever-changing business world it’s not enough to place your goods on the market and wait till they generate good revenue. Today not only purchase hungry customers hunt for goods; vendors also hunt for customers applying such brand new strategies as email marketing. If you wonder what it is all about and how you can benefit from it, you can find the answers below.
Given that the Internet is used by most people on a daily basis, email marketing is an effective means of driving traffic towards your ecommerce website. Internet marketing professionals state that email advertising is sometimes more advantageous than direct mail in terms of costs, time and targeted audience volume. However, it’s important to keep in mind that not all emails reach a targeted audience just like not all email campaigns become a success. Unless you turn to professionals able to manage your email campaign properly, the idea may turn into a financial millstone. Here are a few helpful tips on how to create an effective email campaign.
The success of online business depends on various factors including Google updates, your site’s relevance and authority as well as your search engine optimisation campaign. Additionally to creating quality content, offering a large selection of services and optimising your site for the search engine, it may be a winning decision to contact the customer by means of email marketing if you want to drive traffic towards your site and increase customer satisfaction. Here are five major benefits of using professional email advertising solutions.
The goal of all marketing is to increase interest in your products or services and generate more sales. Online industry has made it possible for marketers to pick up bulk email marketing where other marketing leaves off. It’s still one of the most cost effective ways to contact customers and is far cheaper than traditional advertising. When done correctly, it can be an extremely powerful and effective marketing technique. Here are some of the best practices used by the most experienced email marketers.
According to online marketing experts, using email advertising in business is advantageous for a number of reasons. The most sizeable benefits of well-organised email marketing campaigns are cost-efficiency, the possibility to measure progress and increased online and offline sales. If you have decided to go for email marketing, it doesn’t necessarily mean that you are going to laugh all the way to the bank, especially if you want to organise an email marketing campaign on your own. Those who want their campaigns to be effective, turn to a reputable email marketing company for assistance on each step of managing and tracking campaigns. Is it really necessary?
A lot of companies use emails to promote their services these days. As soon as the customers have signed up for newsletters, they are ready to receive information about the company’s products. Thanks to eye-catching and professional looking emails they can be encouraged to take the next step and buy the company’s products or services. An effective email marketing campaign is important for any organisation as it may generate high response rates, promote new products and give good return on investment. Thanks to this versatile power marketing tool a lot of business owners reach their clients directly, get the insight into the customers’ motivations and behaviours and maximise the company’s sales potential.
The main functions
As a rule, email marketing is used in two main functions, which are eCRM or ‘existing customer relationship management’, as it’s also referred to, and ‘marketing via email’. ‘Existing customer relationship management’ data can be used as part of a campaign for insurance renewal processes and as an automatic campaign sent to follow up the leads from quotes. ‘Marketing via email’ gives a possibility to map out professional email campaigns and send information to prospective customers, analyse the results of campaigns using purpose built e-analysis tools.
Business is normally about earning a hefty profit at minimum expense, so email marketing might be a smart step towards saving on advertising costs and increasing revenues. Email promotions and offers may generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails might send people to online and offline shops, prepare the way for catalogues, build consumer awareness, contribute to branding, deepen business-to-customer relationships, encourage trust and cement loyalty. There is no wonder email marketing services are rapidly growing in popularity with small to large businesses.
Does it work?
The recent email marketing census carried out by UK online research companies reveals some remarkable statistics about the power and reach of email marketing for businesses in the social media age. According to the study, email marketing has been reported to generate a great return on investment (ROI). One source claimed that for every £1 spent on email marketing an average return of £20 is made. The census also reveals that nearly three quarters (72%) of marketers rated their ROI as ‘good’ and ‘excellent’ and reported to invest more into email marketing strategies to escalate their ROI.
It is hard to overestimate the importance of effective email marketing campaigns for modern companies. With the help of personalised emails business people can get potential clients on the hook and gain valuable feedback from current customers. Furthermore, it is possible to boost sales, increase returns on investment and drive clients to make offline purchases. If you want to create a message that works, read the following tips.
Pay attention to your ‘from’ line.
Some email marketing experts state that this line is even more important than the subject of your email. It is the first line your potential and loyal clients look at. Use the name of your company or your own name if you think that it may work better. It is possible to use the combination of both or add the word “team”, so your clients know who they are dealing with.
Email is the most personal advertising medium in history. Best practices in email marketing demand communications that go far beyond advertising and respect the customer. Most companies continue to invest in marketing via email as an effective online communication method to reach and engage their customers. Implementing an effective email campaign involves multiple tasks, such as building a permission-based list of recipients, managing it, defining relevant content, delivering the message and evaluating the results. Here are top techniques that can help you use this effective tool to benefit your company.
Email marketing is a smart marketing tool that grabs the attention of potential customers and encourages them to invest in your company. Business owners and top managers of most leading organisations never underestimate the importance of effective email marketing campaigns as they give the insight into the customers’ motivations and may help achieve the main business goals.
It’s good to know that an email marketing company can provide high quality services, available for everybody these days. Experienced specialists offer well-planned email marketing campaigns that generate high response rates, promote new products, services, offers and discounts, raise awareness about your company and give opportunities to get good return on investment.
Marketers rate email among the most effective forms of online advertising. Almost 80% of customers subscribe to receive messages from companies. A large number of email users think that email campaigns are a great way for companies to stay in touch with their customers. Here are top other benefits of email marketing campaigns.
Email is far less expensive than other advertising options including banner ads, print advertising and telemarketing. Traditional ways of marketing can involve vast investment, the demand and supply of products and services can take days to finalise. But with email campaigns communication between buyers and the seller is only a matter of minutes or seconds, not days. You can contact a large number of customers through emails rather than telephone, fax or other communication means, which makes email marketing a lot less costly yet effective.
Email marketing has won a lot of fans due to its short-term gains and long-term benefits. Well-planned email campaigns are cheaper and often more effective than printed, radio or television advertising. Furthermore, online marketing provides you with ideas how to improve your product or service and help you achieve your business goals by increasing sales and boosting returns on investment. If you want to use this promotional tool, the following tips may come handy.
There are various ways to reach potential customers. You can launch a wide advertising campaign with TV coverage, place your message on billboards around the city, design a website and push it up the search engine listings or use email marketing services. There are a few facts you need to know about email marketing.
According to marketers, targeting the right consumers at the right time is the driving force of a modern advertising strategy. One of the leading online marketing companies in the UK has recently conducted a survey which reveals surprising results: 37 per cent of respondents listed TV as the most effective marketing medium, while email came second at 32 per cent. Obviously, email marketing is quickly getting popular with modern businesses because of the vast array of benefits it has to offer.
An essential characteristic of both off and online marketing, the “call to action” is a well known tool, used to encourage prospects to transact or take action in some way.
Email marketing is one online marketing communication tool which uses the call to action method effectively and is known for high conversion rates.
This may be because email marketing allows calls to action to be presented attractively, to the right person and at the right time for the chosen target market. (There has been a lot of research into the best time of day to email your customers, the time and the day you send are usually determined by the target audience and the product/service offer.)
In an online environment, such as email marketing, the call to action commonly appears as a ‘click here’, ‘contact us’, ‘buy now’, ‘subscribe’ or ‘download’ instruction.
One of the reasons the “call to action” is so popular on the internet and for online retailers, is that it can be used to reduce the number of clicks needed on a user “click through journey”. The shorter the click-through path, the more likely your prospect will complete desired conversion or action.
Calls to action are also used in other places on the web, but if they are not presented in a targeted environment, these messages may appear spammy – or worse – may not be noticed by the user as they ‘zone out’, skim reading to avoid of all the irrelevant information fighting on-screen to grab the eye.
Here are a six tips on how to use your call to action for optimum results:
The arrival of the Internet and then email heralded a new age of communication. This was especially the case between the business and the consumer; businesses were able to increase productivity by using email to correspond and therefore more could be achieved in a shorter period of time. This benefit could then be passed onto the consumer - the level of customer care was improved across the board in most cases, and therefore the expectations of the consumer grew and the bar was raised.
Those companies that were unable to keep up with the new demands of the consumer had to think long and hard about their strategy. Those who embraced these changes were more able to stay successful.
Graphic designers have had the training and experience to know what looks great, but knowing what looks great on your screen and knowing what works best in an email campaign (reaching out, not only to laptops and PC's but to smartphones too,) is something many designers are still unfamiliar with.
As a marketing professional, you are aware of the quirks and limitations of email so it is often down to you to steer designers away from common email-design mistakes.
Most marketers, myself included, have worked with designers with different levels of email experience, and most have mentioned more than one occasion where they have had to stand their ground in a clash between beauty and workability.
Here are my three golden rules that all designers should know...and all email marketing professionals should stand firm over: