Creating triggers

To create your email triggers and access existing ones, select the “Campaigns” option from the left-hand navigation pane. From the sub-menu displayed, select “Triggered Campaigns”.

The Campaigns. Triggered campaigns screen is displayed and consists of two tabs.

The Campaign content tab details campaigns that you have already set as triggered. In our example below, we have one campaign which is used to wish our customers a Happy Birthday and also three campaigns which are sent out at different intervals to advise our customers that their service with us is due for renewal.