The major objective of restaurant marketing is to raise interest in your products and services and bring in new business at minimum expense. Online industry has made it possible to communicate your news to the target audience and extend your reach cost-effectively. Email is one of the most effective means of talking to your customers in person and the third most preferred tools of advertising after TV commercials and the press. When used professionally, restaurant email marketing can be an increasingly powerful and efficient marketing technique. If your campaign doesn’t deliver the desired results, below are some of the best practices suggested by established online marketers.
Here at BrotherMailer, we are guilty of signing up to every piece of professional email marketing going. Geeks? perhaps, but one of the things we have noticed of late (possibly a reflection on one of our favourite recreational interests) is that
just about anywhere you look, you would be hard pushed to find a large chain pub or restaurant that is not yet using email marketing
to build and maintain an edge over the competition (thankfully a few of them use BrotherMailer too). The reasons are clear, we have said them before but will say them again.
If you are running a bar, pub or restaurant you will be aware that winning new clients and keeping them is becoming more and more competitive. Many venues are now taking increasingly sophisticated measures to raise awareness and attract the crowds. Consumers are spoilt for choice with offers, special deals and promotions which (in particular, from some of the larger chains and group buying daily deal organisations) offer incredible value.
If you are looking to make the most of email marketing in a pub, bar or restaurant, here are seven top tips to help you make best use of the resources available to you: