Brands will have even more need to make their marketing efforts mobile-friendly in 2013, following reports that one billion smartphones are forecast to be made and sold around the world this year alone.

Whilst 2013 may not be as packed with as many unveilings from the big industry players as last year, analysts are still expecting a record-breaking 12 months for the smartphone market, thedrum.co.uk reports.

Accountant Deloitte has forecast sales to break through the one billion mark this year, as the devices become more popular and accessible for the mass market. Furthermore, around half of the total number of smartphones in circulation by the end of 2013 could well have been purchased that year, some of which having come from consumers getting their first new device to replace an older hand-me-down.

Friday, 04 January 2013 09:31

Tech writer recommends Gmail above other ESPs

Written by

Consumers have been encouraged to use Gmail, rather than other email service providers (ESPs).

The recommendation was made by technology commentator and author Oliver Burkeman, who suggested on guardian.co.uk that the Google email service is better than any of the others on offer, which include Yahoo!, Virgin, Hotmail and Outlook.

A mix of fantastic and 'ineffective' email marketing campaigns have peppered the inbox of Carolyn Nye, an email expert writing for practicalcommerce.com.

As an email marketer herself, Nye tends to scrutinise the emails that drop into her inbox but seven messages in the space of one day proved to be far too much from one retailer.

Lori Turner-Wilson, a marketing specialist, has cited visual storytelling and re-purposed content as the next big things in marketing.

Sharing her predictions for 2013, Turner-Wilson said these will both hit the big-time over the next 12 months - with the latter becoming good common sense.

Turner-Wilson advised: "When writing copy this year, consider the various places in which you can share it - website, blog, Facebook, Twitter, LinkedIn or your email newsletter. Write adaptable, modular copy that can be used across all platforms to avoid redundancy."


The rocketing price of posting mail in comparison with the low cost of texting and emailing has painted a bleak future for the Christmas card.

This is according to dailymail.co.uk writer Tessa Cunningham who, despite her affection for exchanging festive cards, admits the posting of messages will be in serious threat beyond this year.

Wednesday, 12 December 2012 00:00

Yahoo! updates email platform

Written by

Yahoo! has updated its email platform in order to make the entire system quicker and easier for its users, thedrum.com reports.

Yahoo! Mail was one of the first widely-used email platforms but has since come under stiff competition from the likes of Gmail and Hotmail/Outlook. Now, in a bid to claw back some of those who left whilst also making life easier for those who've stayed loyal, Yahoo! has implemented numerous changes in order to make the platform more user-friendly.

Internet shoppers are more likely to return to a website if there is a financial incentive to do so, a new poll has indicated.

A new survey conducted by SellerDeck has indicated that 'a good experience' is the factor most likely to attract repeat custom, but promotions, offers and loyalty schemes were the next best incentive.

A top expert has predicted that mobile marketing will soar in 2013.

Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, said that by the end of 2013, one in three paid clicks will come from a tablet or a smartphone.

Thursday, 06 December 2012 00:00

Phone companies face charges over spam emails

Written by

Mobile phone companies 3G Ireland, Meteor and Carphone Warehouse have pleaded guilty to data protection charges after sending unsolicited spam emails and texts to their customers.

All three admitted to sending promotional messages to mobile users who hadn't opted-in to receive company updates. Following investigations by the Data Protection Commission, it's thought each will face fines of up to 5,000 Euros (£4,070) per offence.

Page 12 of 36