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Monday, 28 January 2013 12:55

Colourful emails can help promote books, writers says

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Authors hoping to push their next book should make their email marketing messages "colourful, simple and easy to read", according to writer Sarah S. Kilborne.

Writing for huffingtonpost.com, she explained that email marketing is one of the best channels for book promotion. This is because it helps remind all these people that helped or contributed along the way that the book is finally on the shelves. They may then forward on the email to their own contacts, helping to potentially boost sales and audience reach.

The email management app that enables iPhone users to experience an inbox count of zero every day has started to take its first orders.

Testers of Orchestra's Mailbox have already hailed the program for its unique archiving system, although users will have to wait in line to get their hands on what's being touted at the future of message organisation.

According to a review from techcrunch.com, the app allows users to have messages like social network notifications and email marketing newsletters resent to their inbox at a time that suits them. This is enabled through a function called "snooze" that orders the system to 'remind me later' at a busy period.

Wednesday, 23 January 2013 14:17

Graphics can boost success and ROI of online content

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Using graphics in all online content can boost its success and the overall return on investment (ROI), according to advice from marketing specialist Michael Cohn.

Cohn, who is the chief technology officer (CTO) of CompuKol Communications LLC, explained that graphics can make a great addition to any online content - be it email marketing messages or on-site blogs.

Tuesday, 22 January 2013 10:55

Marketers urged to understand their audience

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The key to great marketing is to understand an audience, it has been claimed.

Keith Parkman, who is head of sales at higher education body UCAS, says doing this will help marketers know what date, time or platform to send emails on - and that can make all the difference to an email marketing campaign.

In an article cited by thedrum.co.uk, Parkman used the student demographic as a perfect example of one that consumes media very differently to other types of people.

Marketers in the non-profit sector may feel compelled to put more effort into their digital campaigns, after a new survey suggested that this could help increase donations.

The Yougov poll, commissioned by public sector IT specialist Eduserv, indicated that Brits are keen to engage with charities online and that better engagement could boost donations by £35.5 million a year.

Of the 2,000 consumers polled, 17 per cent said that they would donate at least £15 a month more to charities who provide better communications via their website or email marketing campaigns. According to eduserv.org.uk, a fifth of those questioned believed that charities should make it easier to donate via these channels.

Monday, 14 January 2013 11:58

13 reasons to use email marketing outlined

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An ecommerce expert has outlined 13 reasons businesses should be using email marketing.

Writing for practicalecommerce.com, businessman Dale Traxler noted that email will often provide one of the best ways for businesses to contact their consumers, outlining 13 points with which to back up his argument.

The Direct Marketing Association (DMA) has warned that recent proposals to Data Protection law could be 'far worse' for UK business than originally anticipated.

The DMA's comments followed the publication of the European Parliament Committee's proposed changes to EU Data Protection Regulation. German Green Party MEP, Jan Albrecht of the European Parliament's Civil Liberties, Justice & Home Affairs Committee, released the proposed changes on Tuesday.

Isolating email marketing from wider marketing efforts is just one of the grave errors cited by an email expert writing for business2community.com.

Vickie Pittard believes that email marketing is actually similar to social media in this regard - it needs to be integrated into "larger marketing efforts" as one of several "mutually supporting activities".

Tuesday, 08 January 2013 10:49

Keep emails brief, urges email marketing expert

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Keeping emails relevant and brief could do wonders for both open rates and click-throughs, according to one email marketing expert.

Writing for business2community.com, Rosalind Henshell believes no recipients want to spend all day reading emails, so providers should keep their email updates short and to the point.

In addition, providers should also keep their messages aesthetically pleasing, even if images aren't used. Short and well spaced paragraphs can be easy on the eye, for example.

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