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Monday, 25 February 2013 12:57

Batch and Blast no longer effective for ROI, expert claims

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Changing customer behaviours have sounded the death-knell for batch-and-blast marketers, one expert has claimed.

Writing for dmnews.com, email reporter Al Urbanski explained that customer behaviour "changes like the seasons", meaning that simply blasting missives out to anyone willing to receive them will not be as effective as it once was.

Instead, for businesses looking to maximise their return on investment (ROI), a more in-depth approach would be needed to better guarantee success.

Friday, 22 February 2013 10:34

Imaginative email marketing techniques promoted

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A number of handy tips have been outlined for businesses looking to make the most of their email marketing campaigns.

Ahead of its first annual '#TheDigitals' awards, econsultancy.com's David Moth has outlined different but intelligent ways in which businesses could not only snap up such industry accolades but also improve open and click-through rates.

One simple but effective method Moth advocated was to take note of the time at which users sign up to mailing lists. Whilst not universal, it's probable that if users sign up to be a mail recipient at midday, they'd be more receptive to emails which then come through at midday in the future.

Thursday, 21 February 2013 09:31

Outlook gains 1.5 million users following launch

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Microsoft has announced its Outlook email platform gained an additional 1.5 million users overnight following its official launch, e27.co reports.

Millions of users made the switch within the first week of its launch, changing their Hotmail accounts to new Outlook ones. As a result, it was expected that many of those migrating from Hotmail would have already done so, meaning the 'official' launch would be met with mass indifference.

Wednesday, 20 February 2013 09:10

Over 800,000 email users queue up for new iPhone app

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More than 800,000 people are eager to get their hands on Mailbox, the new email app that allows its users to re-schedule a message for a later date.

The iPhone app was launched earlier this month and is currently rolling out to users on a first come first served basis. These prospective customers are presumably looking to gain a taste for Mailbox's 'snooze' function, which allows all users to achieve "inbox zero" on request, reports indiatimes.com.

Tuesday, 19 February 2013 14:58

DMA launches EU toolkit

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The Direct Marketing Association (DMA) has launched a data protection toolkit, in an effort to help organisations speak out against new European Union (EU) reforms.

The DMA believes that the new legislation may harm business models, especially those that rely on the collection and aggregation of personal data such as email marketing firms.

The group has been lobbying EU lawmakers with the backing of US counterparts who are also concerned as to the effect that the new regulations may have on the industry, reported ashdowngroup.com.

Yahoo CEO Marissa Mayer says the search giant is working hard to provide a better experience for mobile users of its email service, reports latimes.com.

Speaking at the Goldman Sachs Technology and Internet Conference, Ms Mayer said the company was looking to improve the mail, search, news, finance and sports services for its 200 million monthly mobile users, going on to drop hints regarding a possible 'read me later' function for Yahoo Mail.

Friday, 15 February 2013 14:48

Elements of the "perfect email" outlined

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To get results with the "perfect email", marketers must look into the four essential parts of its construction.

This is according to email marketing specialist Anna Pitts, who in her latest blog at entrepreneur.com stresses the importance of an eye-catching subject line, a warm welcome, concise text and clear sign-off when advertising to potential customers.

Thursday, 14 February 2013 14:40

Big data will clash with privacy concerns, analysts say

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Big data companies should prepare for a 'rebalancing' of their relationship with web users, says research company.

Companies who rely on the collection of data such as email marketing firms and online advertisers are on course to clash with privacy concerns according to technology analyst, Ovum.

Pcpro.co.uk reported that online users are becoming more aware of the digital trail and are beginning to use privacy tools as a matter of course.

Almost nine in ten senior brand marketers claim email to be important or very important to their business, according to a survey by the Direct Marketing Association (DMA).

Although a quarter of respondents said they still faced internal barriers to 'achieving greater email marketing success', of the 250 senior brand marketers polled by the DMA for its 2013 National Client Email report, 89 per cent said that email was vital for their organisation.