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Direct marketing expert Dianna Dilworth is urging brands to study how Amazon conducts its email marketing activity and to try integrating a few of its trademarks in their campaigns.

The Washington-based online retailer made over $60 billion (£38 billion) in revenue last year, a success which has been helped along by its multinational advertising efforts. Email is a key focus of the company's marketing department and Ms Dilworth believes many brands can learn from their strategy on the channel.

Brands can be more sure of email marketing success if they start thinking like their customers, one expert has claimed.

Writing for entrepreneur.com, business blogger Ann Handley explained that brands would be wise to think like their customers if they are to see any valuable returns on their email investment.

Handley boiled this sentiment down into three analogies, with the first being 'fish where the fish are'. The old adage, she claimed, can comfortably be applied to any online marketing platform, as it quite simply involves seeking out the best consumers for a particular brand.

Friday, 26 April 2013 10:02

Email still innovates, despite being decades old

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Email marketing blogger Tom Flanagan has explained where he thinks the industry will head over the coming years.

Writing for inman.com, Flanagan explained how people still keep claiming email marketing is dying, even though the truth is markedly different. To illustrate the point, he went on to explain not only how email is thriving, but the direction in which it will go in coming years to remain relevant.

Thursday, 25 April 2013 09:59

Marketing spend forecast healthy for small businesses

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A poll of 1,000 small businesses has found that marketing spend looks set to remain the same or even increase for many, kpbj.com reports.

The newest '2013 AT&T Small Business Technology Poll' found that a third (66 per cent) of small firms are keeping marketing budgets unchanged - or even increasing them - despite finances being stretched elsewhere.

When considering specific area for spend, the majority of respondents said they were seeking to expand their online presence through the likes of a better website and more email marketing.

Wednesday, 24 April 2013 09:56

Global ad spend to rise 3.9 per cent over 2013

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Fueled by improvement in the wider economy, a new report shows advertising spend around the world growing by 3.9 per cent over 2013.

The Global Advertising Forecast from market researcher ZenithOptimedia finds that internet advertising is supplying most of the growth in expenditure and will finally overtake spend on print advertising by 2015, reports thedrum.co.uk.

ZenithOptimedia says marketing through online channels, which include social media, email marketing and search engine optimisation (SEO), will grow by 14.4 per cent up to 2015. Traditional media on the other hand, including print media, will only experience 1.6 per cent growth during this period.

Tuesday, 23 April 2013 09:51

Top three tips for email marketing success

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Businesses need to be careful with their links, images and unsubscribe options if they are to evade over-zealous spam folders, one expert has claimed.

Writing for business2community.com, email marketing blogger Ivan Dimitrijevik claimed that "everyone" around the world was using emails, so brands needed to be sure they had a presence in the inbox. Dimitrijevik added, however, that there were a number of potential stumbling blocks that marketers needed to avoid in order to ensure the campaign is a success and that messages are successful and do not erroneously ensnared in junk filters.

Monday, 22 April 2013 10:02

Comedian could teach brands about effective marketing

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American comedian Louis C.K. could teach marketers a thing or two when it comes to the best ways of treating consumers, digiday.com reports.

Despite not yet being a household name in the UK, C.K. is fast approaching this status in his native America, following on from the likes of a successful TV show and numerous live tours. That's not all, however, as C.K.'s innovative approaches have also seen him hailed as a "marketing genius".

Personalising messages and targeting a specific group of users is a sure fire way to avoid low open rates in email marketing campaigns.

Retail-digital.com writer Malcolm Duckett highlights that in a world where companies send mess, generic emails to thousands of subscribers on a daily basis, there's an opportunity for intelligent brands to put themselves above their competition by applying the personal touch.

Wednesday, 17 April 2013 09:05

Yahoo 'unboxes' email through new tablet app

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Yahoo is looking to take full advantage of the space available on tablet screens through a new mail app.

The company has been under pressure in recent years to demonstrate its value to users, many of which can new be found accessing its services via mobile device. Seemingly in retaliation to the market shift, Yahoo has released two new mobile apps - for weather and email - which hints at a heightened commitment towards the devices.

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