Young entrepreneurs recommend short, infrequent, positive emails

Written by  Paul Smithson Tuesday, 05 June 2012 00:00

Short, infrequent and positive emails are the way to get through to email marketing recipients, a group of young business people have claimed.

Talking to's Small Business Trends, members of the Young Entrepreneur Council offered tips such as ditching any unnecessary content, keeping a positive spin to every message and viewing each email as a "personal ask" of the recipients - moderating email frequency accordingly.
Some other recommendations included focusing on mobile compatibility, working hard on headlines to pull readers in and considering sending messages in plain text sometimes - without fancy graphics or elaborate layouts.
The Small Business Trends blog noted: "In today's digital age, an email marketing campaign is necessary to every business model, equivalent to - if not more important than - a social media strategy and your company website's mobile compatibility."
While digital marketing can be planned according to the very best expert tips, sometimes it may be all about being more reactive and engaging with people over something that is happening in the moment, business development consultant Allison Graham noted in
She pointed out that a message a week after an event has taken place does not carry the same weight as one sent the morning after; in her view, the new digital landscape is a "now" place.
Ms Graham also championed the importance of responding to customers quickly, as it is an opportunity to engage with them and strengthen brand relationships. It may not be feasible to reply immediately, but having a policy in place about how long they can expect to wait can make such conversations easier.


  • Comment Link Issac Maez Wednesday, 21 January 2015 10:21 posted by Issac Maez

    Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass' favor.

  • Comment Link Azalee Garrigus Friday, 23 January 2015 03:09 posted by Azalee Garrigus

    Cris Just want to say ... GREAT IDEA ! and GREAT PLUGIN !If you also solve the problem of changing parents then ... this plugin will be the best! September 16, 2011 · Reply

  • Comment Link Vanetta Farrall Friday, 23 January 2015 13:22 posted by Vanetta Farrall

    Great information! Instagram is the next big trend, teens are leaving FB and there are huge room to explore for Instagram especially on mobile advertisement area.

  • Comment Link Vape Thursday, 29 January 2015 05:43 posted by Vape


  • Comment Link MichaelAnype Tuesday, 17 February 2015 02:47 posted by MichaelAnype

    alternatives to viagra and cialis viagra phone number Viagra viagra capsules cocaine and viagra Buy Viagra viagra demonstration buy viagra fedex

  • Comment Link Bree Olson Tuesday, 17 February 2015 19:35 posted by Bree Olson

    Good ass Latina picked up from jail

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.