The financial benefits of an email marketing campaign can be calculated with the right data, it has been noted.

Written by  Thursday, 24 May 2012 08:36

Calculate 'direct subscriber value' to demonstrate email marketing impact

Zach Heller, a contributor on, explained that marketers should begin by working out the average number of recipients on an email list and then combining this with the total revenue generated per recipient.
To find out the latter, firms should use the average number of people who purchase via an email click-through and the average order value. Divide the total revenue figure by the average number of recipients, then multiply this number by the number of different emails sent each year to get an annual revenue figure per recipient.
Mr Heller remarked: "Hopefully there does not come a time when you have to convince someone that your emails have value. But if you ever should, it's a good idea to have something to answer them strongly. It's the direct subscriber value, and it's something you can figure out if you put in a bit of time."
While this algorithm takes into account the sales value of each recipient, it does not include the value of consumer data that email marketing lists also give firms. Writing for, reporter Lara O'Reilly suggested a lack of data is what is putting some companies off social network advertising.
Whereas people can track their email click-through rates, there are restrictions on how much information a site such as Facebook will give marketers.

Mitch O'Callaghan is the UK Sales Manager here at BrotherMailer, and spends his time talking to Email Marketeers, finding out what's new and what's old, what works, what doesn't, and ensuring BrotherMailer users get the best results.

Tel: 020 8774 7148


  • Comment Link Robertpreeks Sunday, 15 February 2015 21:00 posted by Robertpreeks

    st martin shopping viagra viagra in my bones Viagra venereal viagra florida retirement viagra pussy Buy Viagra viagra pills beijing online viagra revenue

  • Comment Link Jenna Haze Tuesday, 17 February 2015 19:27 posted by Jenna Haze

    Bathing babe Becky Roberts

  • Comment Link Audrey Hollander Tuesday, 17 February 2015 23:41 posted by Audrey Hollander

    Incorporate a Singapore Company

  • Comment Link Georstavofs Tuesday, 17 March 2015 09:50 posted by Georstavofs

    vardenafil 20mg Buy Levitra levitra walgreenshow much does cialis daily cost Buy Cialis cialis 5mg online bestellencialis or levitra Buy Cialis cialis online western unionviagra price comparison Viagra Online viagra 100 mg doseviagra drug information Buy Levitra Online levitra lawyers

  • Comment Link Georstavofs Thursday, 26 March 2015 12:52 posted by Georstavofs

    buy viagra yahoo Buy Viagra Online viagra dealslevitra not effective Vardenafil levitra rebateviagra other benefits Viagra viagra for young menclomid and appetitie Buy Clomid glucophage and clomidlevitra soft tabs online Levitra levitra meds

  • Comment Link Georstavofs Friday, 27 March 2015 12:11 posted by Georstavofs

    buy viagra next day delivery Priligy buy generic sildenafil citrate onlinelegal cialis Buy Cialis Online cialis replacementgeneric cialis capsules cialis online pharmacy cialis forumbuy levitra ireland Buy Levitra Online levitra vardenafil onlineviagra and nitric oxide Buy Viagra Online viagra offers

  • Comment Link Georstavofs Sunday, 29 March 2015 11:16 posted by Georstavofs

    kamagra website kamagra tablet picture kamagra zeltemporary ed propecia propecia belgique propecia lakinsviagra online free shipping Viagra Online viagra antidoteonline canadian pharmacy levitra Levitra levitra walgreensgeneric viagra generic meltabs viagra Buy Viagra Online viagra print ads

  • Comment Link Georstavofs Monday, 30 March 2015 08:33 posted by Georstavofs

    viagra 50mg uk Viagra viagra patentpropecia and hair growth Buy Propecia buy generic finasteridelevitra tab Levitra levitra 20 mg costlevitra online overnight delivery ebay levitra levitra message boardlevitra espanol Vardenafil vardenafil drug information

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.