The financial benefits of an email marketing campaign can be calculated with the right data, it has been noted.

Written by  Thursday, 24 May 2012 08:36

Calculate 'direct subscriber value' to demonstrate email marketing impact

Zach Heller, a contributor on business2community.com, explained that marketers should begin by working out the average number of recipients on an email list and then combining this with the total revenue generated per recipient.
 
To find out the latter, firms should use the average number of people who purchase via an email click-through and the average order value. Divide the total revenue figure by the average number of recipients, then multiply this number by the number of different emails sent each year to get an annual revenue figure per recipient.
 
Mr Heller remarked: "Hopefully there does not come a time when you have to convince someone that your emails have value. But if you ever should, it's a good idea to have something to answer them strongly. It's the direct subscriber value, and it's something you can figure out if you put in a bit of time."
 
While this algorithm takes into account the sales value of each recipient, it does not include the value of consumer data that email marketing lists also give firms. Writing for marketingweek.com, reporter Lara O'Reilly suggested a lack of data is what is putting some companies off social network advertising.
 
Whereas people can track their email click-through rates, there are restrictions on how much information a site such as Facebook will give marketers.

Mitch O'Callaghan is the UK Sales Manager here at BrotherMailer, and spends his time talking to Email Marketeers, finding out what's new and what's old, what works, what doesn't, and ensuring BrotherMailer users get the best results.

Tel: 020 8774 7148 mitch@brothermailer.co.uk

24 comments

  • Comment Link Robertpreeks Sunday, 15 February 2015 21:00 posted by Robertpreeks

    st martin shopping viagra viagra in my bones Viagra venereal viagra florida retirement viagra pussy Buy Viagra viagra pills beijing online viagra revenue

  • Comment Link Jenna Haze Tuesday, 17 February 2015 19:27 posted by Jenna Haze

    Bathing babe Becky Roberts

    http://allfux.net

  • Comment Link Audrey Hollander Tuesday, 17 February 2015 23:41 posted by Audrey Hollander

    Incorporate a Singapore Company

    http://warsawoutthere.com

  • Comment Link Georstavofs Tuesday, 17 March 2015 09:50 posted by Georstavofs

    vardenafil 20mg Buy Levitra levitra walgreenshow much does cialis daily cost Buy Cialis cialis 5mg online bestellencialis or levitra Buy Cialis cialis online western unionviagra price comparison Viagra Online viagra 100 mg doseviagra drug information Buy Levitra Online levitra lawyers

  • Comment Link Georstavofs Thursday, 26 March 2015 12:52 posted by Georstavofs

    buy viagra yahoo Buy Viagra Online viagra dealslevitra not effective Vardenafil levitra rebateviagra other benefits Viagra viagra for young menclomid and appetitie Buy Clomid glucophage and clomidlevitra soft tabs online Levitra levitra meds

  • Comment Link Georstavofs Friday, 27 March 2015 12:11 posted by Georstavofs

    buy viagra next day delivery Priligy buy generic sildenafil citrate onlinelegal cialis Buy Cialis Online cialis replacementgeneric cialis capsules cialis online pharmacy cialis forumbuy levitra ireland Buy Levitra Online levitra vardenafil onlineviagra and nitric oxide Buy Viagra Online viagra offers

  • Comment Link Georstavofs Sunday, 29 March 2015 11:16 posted by Georstavofs

    kamagra website kamagra tablet picture kamagra zeltemporary ed propecia propecia belgique propecia lakinsviagra online free shipping Viagra Online viagra antidoteonline canadian pharmacy levitra Levitra levitra walgreensgeneric viagra generic meltabs viagra Buy Viagra Online viagra print ads

  • Comment Link Georstavofs Monday, 30 March 2015 08:33 posted by Georstavofs

    viagra 50mg uk Viagra viagra patentpropecia and hair growth Buy Propecia buy generic finasteridelevitra tab Levitra levitra 20 mg costlevitra online overnight delivery ebay levitra levitra message boardlevitra espanol Vardenafil vardenafil drug information

  • Comment Link Georstavofs Tuesday, 31 March 2015 07:16 posted by Georstavofs

    generic cialis potency Buy Cialis Online cialis by mail canadalevitra australia prices Levitra Online levitra genericsviagra over the counter substitute Priligy order viagra noweffects of viagra and alcohol Viagra viagra tablets for men pricelevitra vardenafil online cout levitra 10 generic levitra without prescription

  • Comment Link Georstavofs Wednesday, 01 April 2015 09:37 posted by Georstavofs

    cialis overnight delivery online Tadalafil cialis online canada reviewsajanta pharma kamagra soft tabs picture no prescription kamagra overnight kamagra in the usdoes viagra go bad Sildenafil buy viagra fedexusa levitra Buy Levitra Online levitra free trialbuy brand levitra Levitra levitra price comparison

  • Comment Link Tyson F. Gautreaux Saturday, 04 April 2015 12:35 posted by Tyson F. Gautreaux

    Between me and my husband we've owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

    http://zygx.com.cn/ssjyw/member.asp?action=view&memName=ZWZMargot25829880925

  • Comment Link HectTrole Sunday, 05 April 2015 23:59 posted by HectTrole

    generic cialis online best price cialis online pharmacy cialis every other daylevitra 25 Levitra ed medicationsbuy kamagra discrete kamagra jelly kamagra paypal ukfinasteride dosage bph alquiler propecia subaction showcomments propecia start from olderinfertility treatment using clomid Clomid does medicaid cover clomid

  • Comment Link LestIngege Monday, 06 April 2015 04:24 posted by LestIngege

    finasteride tired Finasteride .2 mg dose of propeciacialis ed cialis 5mg cialis levitra sales viagralevitra wikipedia levitra 10mg test levitra no prescriptionbuy viagra from safeway Buy Viagra viagra and ace inhibitorsaccutane surgery Accutane accutane timeline for healing

  • Comment Link GeogDrurder Friday, 10 April 2015 16:39 posted by GeogDrurder

    viagra sideeffects achat viagra en ligne wholesale generic viagracan women take kamagra buy kamagra online in uk no prescription kamagra oral jellybuy levitra vardenafil online vardenafil tablets 60 mg buy levitra?in ukalchohol and propecia Propecia gynecomastia finasterideaccutane ulcerative colitis canada Buy Accutane Online pyogenic granuloma and accutane

  • Comment Link WiliPioff Tuesday, 14 April 2015 00:38 posted by WiliPioff

    XRAYS Electromagnetic waves that have a very short wavelength and so can penetrate through many materials including most living matter images made by the use of such waves. prednisone pylori eradication is linked to subsequent weight gain and obesity but maybe we just dont know yet.Voiding cystourethrographyfor lower tract obstruction . canada pharmacy 24h Enterostomy tubes e.MOMENT OF INERTIA The moment of inertia in angular motion is analogous to mass in translational motion. lasix .HORMONE A substance produced in an endocrine gland that circulates in the blood and controls a biological process or activity. 247 overnightpharmacy com biopsy .Heard best with bell of stethoscope in left lateral decubitus position b. prednisone .Write the letter of the indication in the blanks provided. hydrochlorothiazide The artificial heart did its job although the patient died around hours after the natural heart transplant due to complications including kidney failure and lung infection.In an adult the ribs pelvic bone sternum breastbone and vertebrae as well as the epiphyses of long bones contain red bone marrow within cancellous tissue. cheap drugs The macula is a small oval yellowish area adjacent to the optic disc.Efficacy and safety of mirodenafil a new oral phosphodiesterase type inhibitor for treatment of erectile dysfunction. viagra samples Recurrent infections symptoms of anemia or thrombocytopeniadue to bone marrow involvement .BP monitoring is the most importantarterial lines give more accurate read ings than noninvasive blood pressure cuffs. nizagara   Such was the state of cardiovascular science at the turn of the th century.Long Index finger Ring finger VENTRAL finger Transverse Thumb Median nerve A B Median nerve carpal tendons Carpal bones DORSAL FIGURE Carpal tunnel syndrome CTS. cialis .Messenger RNAbased vaccines with dual activity induce balanced TLR dependent adaptive immune responses and provide antitumor activity. where can i order some generic viagra Islet alpha and beta cells islets of Langerhans secrete hormones from the pancreas.Miscellaneous Conditions . buying azithromycin 500mg Int J Urol.

  • Comment Link JerygofT Tuesday, 14 April 2015 16:46 posted by JerygofT

    finasteride vs dutasteride hair loss propecia dailymotion hair loss baldness propecialevitra bayer Levitra Online levitra to buyviagra uk cheap purchase buy discount viagra viagra experiencesbuy viagra brand online achat de vrai viagra natural viagra alternativegeneric viagra canadian pharmacy priligy posologie viagra online risks

  • Comment Link WiliPioff Tuesday, 14 April 2015 21:01 posted by WiliPioff

    Circulation is impaired in glaucoma so that aqueous uid builds up in the anterior chamber. cheapest us pharmacy for viagra Support Groups You can ease the stress of illness by joining support groups where members share common experiences and problems.This problem can be caused by Air swallowing a nervous habit Buildup of fluid in the abdomen this can be a sign of a serious medical problem Gas in the intestines from eating foods that are high in fiber such as fruits and vegetables Irritable bowel syndrome Lactose intolerance Ovarian cyst Partial bowel blockage Pregnancy Premenstrual syndrome PMS Uterine fibroids Weight gain Home Care A swollen abdomen that is caused by eating a heavy meal will go away when you digest the food. misoprostol Through more sensitive testing smaller abnormal amounts of albumin may be detected microalbuminuria when ordinary tests are negative.Infection is treated with trimethoprimsulfamethoxazole Bactrim a combination of antibiotics or with pentamidine. viagra samples CXR shows enlarged central pulmonary arteries enlarged RV and clear lung fields.Patients with neurologic signs or symptoms should have an MRI sooner depending on the severity and acuteness of clinical findings. canadian pharmacies PRIMARY IMMUNE RESPONSE Vaccines contain antigens either in isolation or attached to germs bacteria or viruses.. femara without a prescription .. canadian pharcharmy .It was sort of a circle with an x in the middle vaguely resembling an ancient hieroglyph. viagra samples from pfizer c.Also called a Treg regulatory T cell . quick med online pharmacy Answer Obtain plain films of the spine to rule out possible vertebral compression fracture secondary to osteo porosis.There are also a small number of pharmacotherapy agents that might be helpful as well as increasingly popular weightreduction surgeries. order 60 mg orlistat online by fedex Signs and symptoms associated with HIV infection are lymphadenopathy neurologic disease oral thrush fungal infection night sweats fatigue and evidence of opportunistic infections.aminotransferases ALT and AST . buying ventolin in italy B Tetralogy of Fallot showing the four defects.In addition meaningfocused coping involves searching for the answers to the why question that invariably comes up whenever some sort of trauma or unchangeable event occurs. cafergot Critical role of helix of HIV capsid Cterminal domain in interactions with human lysyltRNA synthetase.This study is slightly hard to follow because of technicalities in its presentation. buy viagra online The anemia in Aase syndrome is caused by poor development of the bone marrow which is where blood cells are formed.

  • Comment Link HectTrole Friday, 17 April 2015 19:02 posted by HectTrole

    viagra and cialis and healthy male viagra viagra nhs pricepropecia without perscription propecia au feminin propecia drugcialis soft tabs uk on line pharmacy where to buy cheap cialisgeneric levitra overnight Levitra Online levitra 20mg reviewsfinasteride prostrate Propecia propecia forms

  • Comment Link LestIngege Friday, 17 April 2015 22:32 posted by LestIngege

    where to buy viagra in los angeles priligy dapoxetina precio buy generic cialislevitra 4cpr riv 10mg prix acheter levitra levitra prix pharmacieshould i use accutane cystic acne buy retin a from medmex accutane lawsuits crohn'scialis no prescription canada cialis et perte de cheveux cialis online usonline medicine rx cialis viagra order Cialis cialis daily nhs

  • Comment Link LestIngege Wednesday, 22 April 2015 17:56 posted by LestIngege

    buy levitra 20mg online order levitra on line purchasing levitradosage viagra canadian health care mall viagra enlargementlevitra forum meilleur viagra cialis levitra levitra buy?genericviagra nhs cost viagra without a doctor prescription new viagra commercialcialis alcohol interaction cheap drugs cialis mix viagra

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.