Students with loans prefer email, text communication

Written by  Ashley Curtis Wednesday, 02 May 2012 09:51

Students with loans prefer to be contacted by either email or text when it comes to discussing their loans.

 
That's the findings of a study by First Associates Loan Servicing, which suggests that two-thirds of individuals prefer communication either through text or email when it comes to loan firms.
 
Furthermore, out of the 250 respondents to the study, more than 90 per cent stated that was either 'important' or 'very important' that loan lenders contact them through the consumers' preferred avenue of communication, reports marketwatch.com.
 
As a result, this could influence the marketing decisions of a loan servicing company; perhaps convincing them to add email marketing to any multi-channel campaigns.
 
David Johnson, the CEO of First Associates Loan Servicing, commented on the figures: "There's a big disconnect with many companies that operate in this market and borrowers, so it's no wonder that a lot of firms are struggling with high delinquency and default rates within the portfolios they service.
 
"Loan servicers must do a better job to recognise the numerous and changing consumer preferences and incorporate them into operations that drive enhanced performance for lenders and superior customer experiences for borrowers," he added.
 
Johnson's comments coincide with an article written by technology-led sales specialist Dick Jones, writing for northfulton.com, who stated that by ignoring digital correspondence techniques, small to medium-sized business would be losing out to their competitors.
 
"Today, 94 per cent of internet users between the ages of 18-64 send or read email," he stated, highlighting the prevalence of email in the digital world.

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