Social media is "glitter" whilst email is "solid", expert claims

Written by  David Howells Wednesday, 23 May 2012 00:00

A marketing expert has argued that email marketing should be seen as a "solid workhorse" instead of "old reliable".

In a blog printed on emailschools.info, marketing expert Justin Pearse suggested that email offers some of the best bottom line figures of any online marketing campaigns and is also the most reliable.

Pearse argued that consumers see email messages as holding more authority, whilst social media provides much more of a customer service role.
 
Yet despite this, Pearse suggested that many brands are allocating high percentages of their marketing budgets to the newer channels such as social media. This, he says, is down to a fear of missing out on what could become the next big marketing channel.
 
Pearse acknowledged that one of the biggest challenges to email marketing's crown came from social media. The platform is still growing as many more businesses look to invest in it for their online campaigns.
 
This investment could be poorly thought-out, however, as marketers jump on the bandwagon of what could potentially offer returns in the future above something with a proven and illustrious track record.
 
Instead, Pearse urged, marketers should look at the bottom line figures that email marketing can offer and consider it to be more as a marketing staple than an "old reliable" that could bring in new business consistently whilst they try and tweak less successful social campaigns.
 
"Social media holds a huge potential for any brand," Pearse told marketingweek.co.uk. "But its shiny lights shouldn't let you ignore its hugely successful, if less glamorous predecessor - email marketing.
 
"After all, in today's increasingly tough economic environment, would you rather be covered in glitter or sell products?"

17 comments

  • Comment Link Roy Mondry Monday, 09 March 2015 10:02 posted by Roy Mondry

    Nice website.. Need some traffic? Get [url="http://goo.gl/KfC5aI"]Fast Auto Commenter[/url]. Reach thousands of people in just a few minutes.

    http://goo.gl/KfC5aI

  • Comment Link Stewcempoemi Tuesday, 10 March 2015 12:11 posted by Stewcempoemi

    tadalafil cialis vs viagra Cialis caverta levitra cialisgenuine cialis no prescription Cialis cialis visionlowest price levitra Buy Levitra levitra premature ejaculationgeneric viagra us pharmacy Viagra viagra online viagra onlinegeneric viagra wholesale 100mg Buy Viagra Online viagra sell online

  • Comment Link Georstavofs Monday, 16 March 2015 00:24 posted by Georstavofs

    viagra super active reviews Sildenafil viagra average costbuy en language levitra Levitra levitra imagescialis for cheap Cialis cialis online pharmacy canadianbuy cheap viagra in uk Buy Priligy viagra by pfizer onlinelevitra dosage 20mg Levitra levitra online

  • Comment Link Georstavofs Thursday, 26 March 2015 04:18 posted by Georstavofs

    when does cialis patent expire generic cialis dreampharmaceuticals order cialis onlineodds of clomid working on pcos Buy Clomiphene clomid codcialis lilly Buy Cialis Online cialis for impotencepurchase female viagra Dapoxetine viagra chemicalalternative to cialis Buy Cialis Online free coupon for cialis

  • Comment Link Georstavofs Friday, 27 March 2015 04:38 posted by Georstavofs

    levitra buy uk Levitra levitra vardenafil alternativesnon-prescription cialis Cialis cialis compare levitraviagra drug information Levitra buy levitra irelandcialis yellow pill Cialis cheap cialis viagraviagra testicular cancer Viagra Online viagra and paxil

  • Comment Link Georstavofs Sunday, 29 March 2015 02:34 posted by Georstavofs

    medical information regarding accutane side effects Buy Accutane best lip ointment when on accutanecan i buy cialis without a prescription generic cialis maximum dosage of cialisonline viagra quality Priligy trying viagracialis los angeles generic cialis generic cialis legitimateclomid side effects during 2ww Clomid early af spotting after taking clomid

  • Comment Link Georstavofs Monday, 30 March 2015 00:36 posted by Georstavofs

    viagra superactive viagra pfizer acheter viagra buy now pay laterbuy online levitra Levitra levitra medication guideviagra order online uk priligy de 30 o 60 viagra and blood pressure medicineaccutane cases in fl Buy Accutane Online accutane dosagesviagra blood thinner priligy sur ordonnance viagra online canadian pharmacy reviews

  • Comment Link Georstavofs Monday, 30 March 2015 23:41 posted by Georstavofs

    do you need prescription for cialis Cialis generic cialis united statesfinasteride vs dutasteride Buy Propecia propecia safetycialis online generic Cialis cialis low doseviagra side effects women Viagra mixing viagra and alcoholviagra pills cheap generique priligy canada viagra online

  • Comment Link Georstavofs Wednesday, 01 April 2015 02:38 posted by Georstavofs

    finasteride online apotheke achat du cialis propecia finasteride increased hair loss after propeciaclomid for six days Buy Clomid Online where to get clomid in japancheapest generic levitra Levitra levitra capsulefree kamagra fast purchase ajanta pharma kamagra kamagra usa salescialis vision problems cialis 20mg lilly france aspirin and cialis

  • Comment Link Andrew Pelt Saturday, 04 April 2015 12:37 posted by Andrew Pelt

    Between me and my husband we've owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

    http://zygx.com.cn/ssjyw/member.asp?action=view&memName=ZWZMargot25829880925

  • Comment Link LestIngege Saturday, 04 April 2015 21:17 posted by LestIngege

    cheap generic cialis online Cialis Online buy original cialisgoogle viagra Buy Viagra Online can viagra cause birth defectswalmart prescription prices Buy Levitra Online does levitra really workviagra online cheap price priligy euroclinix herbal viagra alternativesvirtual viagra Viagra herbal viagra online

  • Comment Link GeogDrurder Thursday, 09 April 2015 00:05 posted by GeogDrurder

    levitra 5mg vs 10mg levitra 20mg levitra online ukfinasteride ncah Buy Finasteride .2 mg dose of propeciacompare viagra and cialis and levitra cialis online cialis en espanolcheapest viagra online without prescription Sildenafil viagra competitionviagra super priligy janssen cilag purchasing viagra online for cheap

  • Comment Link HectTrole Sunday, 12 April 2015 10:08 posted by HectTrole

    problems with viagra free viagra viagra bottle label20mg generic levitra order online levitra purchase levitra buy genericpharmacy propecia online psa et propecia online prescription propeciacialis original cialis online generic cialis discussion board forumstoring viagra healthy men viagra viagra cocaine

  • Comment Link WiliPioff Monday, 13 April 2015 19:40 posted by WiliPioff

    This is the target of the largest group of current epigenetic therapeutics and is also modied by valproate among nonepigenetic drugs. diamox buy no prescription e.puncture of the chest wall to obtain uid from the pleural cavity . tetracycline b.  THE RISE OF SCIENTIFIC MEDICINE Vesalius and the Anatomists T SEEMS SENSIBLE that the best way to understand the human body is to open one uppreferably a newly dead body and a healthy one that has died by accident or execution so that its innards are not distorted by disease. buy doxyclyne on line Other laboratory study results are within normal limits.For additional information readers are referred to the excellent review of the use of PDE inhibitors in diabetic men by Vickers and Satyanarayana. healthy man viagra offer Keywords vaccination cellular immunity mRNA dendritic cell nucleic acidbased vaccines cytotoxic T cells.Energy is measured in the same units as work in fact there is a onetoone correspondence between them. cialis online Talk to your doctor.Clinical features . retina a without a rx Podophyllin for genital warts molluscum Contagiosum A common selflimited viral infection caused by a poxvirus common in sexually active young adults and in children It manifests as small papules to mm with central umbilication.and Hood L. is nolvafien the same as nolvadex They concluded that the intensity of sex hormone changes were correlated with the stage of COPD.Chromosomes contain regions called genes. buy wellbutrin online without rx Longest phase lasts to years but varies widely especially with treatment .. pharm online It is likely to recur after removal.Signs and symptoms are arthralgias acute attacks of abdominal pain and ulcerations of the extremities. online pharmacies g.Extra oxygen should be given if available. cialis generic In addition you may wish to cover the terms and write them by looking at your denitions.Some decay very quickly and have a halflife of only a few microseconds or less. generic cialis et al.

  • Comment Link WiliPioff Tuesday, 14 April 2015 12:48 posted by WiliPioff

    CHAPTER STUDY GUIDE . buy cialis Percutaneous treatments include balloon angioplasty atherectomy and stenting.C Pus perforates ruptures through the wall of the appendix into the abdomen leading to peritonitis inammation of the peritoneum. super p force Carson C.Drugs Today Barc. canadian pharmacy cialis 20mg Knickman.Men with PE appear to go through the same process of ejaculation as other men but it happens more quickly and with a reduced feeling of control. sex pills for women Quick Hit The diagnosis of acute pancreatitis is usually made based on clinical presenta tion.. priligy A.cephalic version . buy amoxicillin 500mg no prescription J Urol.Markedly limiting. online pharmacy CT scan c.ONCOLOGY The branch of medicine concerned with cancers and similar diseases. buy meloxicam 7.5 mg J.b ADDITIONAL SUFFIXES AND DIGESTIVE SYSTEM TERMINOLOGY PRONUNCIATION OF TERMS To test your understanding of the terminology in this chapter write the meaning of each term in the space provided. canadian med 24h Science Society Picture Library Science Museum.Can be complicated see also Clinical Pearl or uncomplicated. amoxicillin buy canada hyposecretion pancreas insulin .Answer This is a classic description of amaurosis fugax which is a hallmark symptom of a TIA. viagra samples You may need to take extra precautions.Although this has not been explored in large placebocontrolled studies a short course of oral corticosteroids may be considered if symptoms are severe or not resolving on antihistamines. viagra It had two movable disks the index of the sun pointed to the day of treatment the index of the moon now missing pointed to the cycle of the moon and a corresponding zodiac sign.

  • Comment Link LestIngege Thursday, 16 April 2015 08:10 posted by LestIngege

    levitra with food Vardenafil levitra online no prescriptionavodart viagra healthy men viagra female viagra uklevitra long term effects levitra samples levitra vardenafil hydrochloridehow much cialis can i take Cialis what is cialis professionalkamagra on line super kamagra kamagra without prescription

  • Comment Link WiliPioff Friday, 17 April 2015 05:38 posted by WiliPioff

    endometrium . cheap drugs Notice the anterior cruciate ligament ACL which may be damaged torn ligament with knee injury.Treatment . acheter_cialis_5mg_ligne bioavailability maximum plasma concentration Cmax time Tmax required for attaining Cmax and time required for elimination of half the inhibitor from plasma t all influence efficacy Table Gupta et al.Ten percent of patients with gallstones develop acute cholecystitis. viagra express shipment In ATN the tubule cells are damaged and cannot reabsorb water or sodium so the urine cannot be concentrated which leads to low urine osmolality.. pharmacy24online In the case of the hand position for example this is the contraction of a set of muscle fibers.Cataracts are common in the elderly. celebrex 22mg .Gamow G. buy sildenanael .Abdominal bloatingEmail this page to a friendShare on facebookShare on twitterBookmark SharePrinterfriendly version Abdominal bloating is a condition in which the belly abdomen feels full and tight. atarax 25 mg fast shipping option d.Lumbar punctures are performed to examine CSF. buy orlistat online cheap Keywords lysyltRNA synthetase HIV cell signaling gene regulation.Diabetologia. online discount viagra cialis Antitopoisomerase I antiscleroderma Ab is very specific for the diffuse form.. cialis professional generic The body of an animal contains internal thermal energy E t which is the product of the mass and specific heat and chemical energy E c stored in the tissue of the body.A E . viamedic Endothelial dysfunction may be a main underlying factor for ED associated with many risk factors such as hypertension dyslipidemia diabetes depression obesity cigarette smoking and the metabolic syndrome.. lady era AV dissociation is present that is sinus P waves continue with their cycle unaf fected by the tachycardia.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.