Marketers' preferences uncovered by survey

Written by  Deborah Bates Friday, 16 December 2011 10:02

Some 51 per cent of marketers prefer to provide location-based messaging to their consumers, according to a survey undertaken by O2 Media.

It surveyed the opinions of 20 marketers and buyers, who revealed the best ways in which to target consumers properly. Crafting a company's messaging seemed to be the most important thing to them, whether it's delivered via an email marketing campaign or an online advertising strategy.

Whilst 59 per cent considered mobile message the best way to kick-start a Christmas marketing campaign, 45 per cent were more interested in "rich media video messaging". Location-based messaging was preferred by over half however, perhaps suggesting those undertaking bulk email projects should tailor each message to the recipient and their location.

O2 Media's survey also found that some 71 per cent of all marketing campaigns have utilised mobile within them, Xydo.com reported; again encouraging email marketers to adjust their emails so that they are properly displayed upon smart or mobile phones.

A spokesperson for O2 media, Gary Cole, gave his thoughts on the survey's findings. Speaking to Mobile Marketing Magazine, he stated: "What we are seeing is marketers having to react quickly to difficult economic conditions at critical buying times, with little room for manoeuvre in terms of additional budget spend.

"Where they can, they are turning to media that can create a personal level of engagement and measurable purchase intent, quickly. In these times, we need to be able to grab the attention of consumer [sic] when they are on the high street, to encourage them to shop."

9 comments

  • Comment Link Jesse Jane Tuesday, 17 February 2015 20:03 posted by Jesse Jane

    Teen takes a study break to suck and fuck

    http://allfux.net

  • Comment Link CarlosSkela Friday, 20 February 2015 16:03 posted by CarlosSkela

    viagra and other cheapest generic price viagra Viagra cilias vs viagra buy soft generic viagra cheapest Buy Viagra g postmessage viagra smiley post expired viagra

  • Comment Link Stewcempoemi Tuesday, 10 March 2015 11:07 posted by Stewcempoemi

    viagra safe online order Viagra what color are viagra pillscialis order Cialis facts about cialisbuy cialis 5mg Buy Cialis Online cialis online fast deliveryviagra advertisements Viagra Online cheap phizer viagraovulation on clomid Buy Clomid Online clomid glucophage hcg injections

  • Comment Link Georstavofs Sunday, 15 March 2015 12:37 posted by Georstavofs

    viagra ireland prescription Sildenafil porn and viagraviagra online canada pharmacy Viagra effects viagracheap real viagra Viagra viagra sildenafil 50mgtrying to conceive with clomid Buy Clomiphene asprin use and clomidcheapest levitra?prices Buy Levitra buy online levitra cialis viagra

  • Comment Link Georstavofs Thursday, 26 March 2015 01:00 posted by Georstavofs

    propecia long term buy Buy Propecia Online does propecia regro haironline cheap viagra buy Viagra best online pharmacy for viagracheapest place to buy viagra Viagra pink viagracialis generic webmd cialis online pharmacy generic cialis potencyviagra affect women Viagra va viagra

  • Comment Link Georstavofs Friday, 27 March 2015 01:24 posted by Georstavofs

    ovidrel clomid cramping bloating pregnancy Clomid iui with clomidfinasteride solubility alcohol Propecia finasteride spermcialis 36 hour dosage Cialis cialis get viagracialis genuinerx net viagra Buy Viagra Online viagra nz buybuy real cialis uk Cialis cialis generic soft tab

  • Comment Link Georstavofs Saturday, 28 March 2015 23:30 posted by Georstavofs

    buy kamagra discrete who sells kamagra st kamagra on linelongterm effects of propecia Propecia cost for propeciaflomax and viagra Viagra chinese herbal viagrageneric cialis in australia Cialis cialis generic paypalviagra us pharmacy Viagra viagra phosphodiesterase

  • Comment Link Georstavofs Sunday, 29 March 2015 21:20 posted by Georstavofs

    viagra patent expiration Levitra levitra empty stomachviagra no prescription in usa compra priligy precio viagra by overnight deliverycialis normal dose Cialis cialis and grapefruitfinasteride and dutasteride Propecia finasteride women breast growthlisinopril overdose Levitra levitra online order

  • Comment Link Georstavofs Monday, 30 March 2015 20:35 posted by Georstavofs

    levitra daily Levitra levitra lowest priceviagra buy australia vente viagra cyalis levitra sales viagrageneric cialis without a prescription Buy Cialis cialis warningdysfunction erectile levitra Levitra Online buy levitra no prescriptioncialis ed pill Cialis when will cialis become generic

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.