Making consumers feel safe is key for brands

Written by  Deborah Bates Thursday, 10 May 2012 09:41

Brands hoping to improve their e-commerce or break into online retail should focus on making consumers feel their details will be handled securely.

 
That's according to Marketingweek.co.uk, which made the suggestion off the back of research from Simpson Carpenter. Of those it surveyed recently, 42 per cent said they'd feel much more inclined to shop online with their smart phones if they knew their security was ensured.
 
This could encourage brands to incorporate details of how their consumers' confidential information is kept secure throughout the buying process into their marketing campaigns. They could perhaps launch a dedicated email marketing campaign to get the information across, or create a television advertisement to show they recognise their consumers' concerns.
 
The demand for safer online shoppers from consumers may only continue to rise, given the creation of increasingly convenient yet potentially risky payment techniques - like contact-less payment systems.
 
MasterCard is the latest brand to launch such a system, with Nfcworld.com revealing that the payment giant will now allow some consumers to pay for items in a shop with a card without having to enter a pin or even using their mobile phone. Although MasterCard's chief emerging payments officer, Ed McLaughlin, said that consumers increasingly want to pay for things "when, how and where they choose", he may have underestimated the concerns they have over security.
 
With this rise in emerging technology - and as the Simpson Carpenter research suggested - brands like MasterCard could do worse than to use their marketing to reassure their audience that their payment systems are totally secure.

4 comments

  • Comment Link Georstavofs Monday, 16 March 2015 18:58 posted by Georstavofs

    clomid dosage for womem Buy Clomid clomid 5 day textviagra side effects women Viagra viagra discount pricescialis viagra compare generic cialis online cialisfinasteride cheap online pharmacy no prescription Finasteride using a quarter of propeciageneric cialis work Cialis Online cialis viagra levitra

  • Comment Link Georstavofs Thursday, 26 March 2015 09:29 posted by Georstavofs

    side effects of cialis and viagra Cialis Online cialis 10mg tabletshow much does levitra cost Levitra buy levitra generic onlinewhat does levitra pill look like Vardenafil vardenafil warningscialis 20 mg prices Buy Cialis Online cialis success rateovernight us delivery on kamagra order kamagra bank cheque cheapest kamagra uk europe

  • Comment Link Georstavofs Friday, 27 March 2015 09:08 posted by Georstavofs

    cialis and caffeine Buy Cialis Online cialis length of actionbuy cheap purchase uk viagra Viagra Online over the counter viagra substitutescost of cialis vs viagra Buy Priligy Online viagra full stomachdaily dose cialis Buy Cialis performance anxiety cialisimpotence viagra Viagra Online achat viagra

  • Comment Link Georstavofs Sunday, 29 March 2015 08:03 posted by Georstavofs

    take cialis with food Cialis does cialis work on womenbactrim and accutane Buy Accutane Online accutane headacheviagra dosage sizes Priligy viagra paperweightmail order levitra Buy Levitra vardenafil vs viagracialis pharmacy coupon Buy Cialis buy cialis super active plus uk

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.