×

Warning

JUser: :_load: Unable to load user with ID: 80

Almost nine in ten senior brand marketers claim email to be important or very important to their business, according to a survey by the Direct Marketing Association (DMA).

Although a quarter of respondents said they still faced internal barriers to 'achieving greater email marketing success', of the 250 senior brand marketers polled by the DMA for its 2013 National Client Email report, 89 per cent said that email was vital for their organisation.