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Monday, 18 February 2013 14:52

Yahoo working hard to improve mobile email experience, says CEO

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Yahoo CEO Marissa Mayer says the search giant is working hard to provide a better experience for mobile users of its email service, reports latimes.com.

Speaking at the Goldman Sachs Technology and Internet Conference, Ms Mayer said the company was looking to improve the mail, search, news, finance and sports services for its 200 million monthly mobile users, going on to drop hints regarding a possible 'read me later' function for Yahoo Mail.

The company has been forced to endure a rough patch of late, but Ms Mayer said catering for the growing mobile market could trigger a change in fortunes.  

Cited by businessinsider.com, she asked the Sachs audience: "How many of you have read an email on your phone and marked it unread so you could read it on your PC later?"

Many hands went up in response, Mayer's included.

This question hinted that Yahoo would follow the lead of Mailbox app creator Orchestra by allowing Mail users to store their messages for later. Doing so would provide a clear boost for brands using email marketing, as opted-in customers would always have the option of reading significant updates at a more convenient time.

Mayer went on to state that mail was one of the core products Yahoo is going to focus on, but said approximately 60-70 apps that didn't fit under this banner could be cut.

Doing so would allow Yahoo to improve "the dozen or so applications that people use all the time on their phone," according to Ms Mayer.