Introduce related topics in email marketing messages

Written by  Paul Smithson Thursday, 02 February 2012 13:08

Email marketing messages should not be restricted to one topic, as related information may be just as interesting to recipients.

That's according to Megan Leap, a Business 2 Community contributor. She suggested that advertisers should get people's attention if they can help solve their immediate problems, but there is no reason why other subjects cannot be tackled as well.

She gave the example of how a social media company might initially send only information related to the social media sector; however, the marketing professionals who are interested in this topic are also likely to read about general public relations issues and search engine optimisation.

In her opinion, any online communication should be about engaging with the customer in a personal way and trying to "delight them.

"After all, buyers don't buy from companies - they buy from people. And every touch point of your marketing, whether that's content, social media, search or email, is an opportunity for your prospects to get to know your organisation and what you stand for," Ms Leap added.

By building up a relationship with customers they should become far more receptive to sales in the future, because of the bond of trust that has been built up over time.

One reason why trust is such an important factor in email marketing was highlighted by technology commentator David DiSalvo in Forbes. He explained that he flatly refuses to follow a link included in an email from an organisation he does not know well.

In his opinion, anything worth seeing should be displayed in the main body of the message, rather than forcing people to worry about security by requiring them to open a separate link or attachment. 


  • Comment Link Sac Longchamp France Soldes Friday, 29 January 2016 06:34 posted by Sac Longchamp France Soldes

    Sac Longchamp France Soldes harley Longchamp davidson Sac Longchamp Femme Soldes rolex garantie rolex

  • Comment Link Sac Longchamp Pliage Friday, 29 January 2016 12:13 posted by Sac Longchamp Pliage

    Sac Longchamp Pliage Femmes Longchamp Shorts adidas Sac Longchamp Pliage chaussures ailées

  • Comment Link Sac Longchamp Cuir Paris Friday, 29 January 2016 13:33 posted by Sac Longchamp Cuir Paris

    Sac Longchamp Cuir Paris carte Longchamp de Sac a Main Longchamp Paris crédit nike crampons Nike CR7

  • Comment Link sac a dos longchamps pas cher Saturday, 30 January 2016 16:02 posted by sac a dos longchamps pas cher

    sac a dos longchamps pas cher,longchamps sac pas cher,sac a main longchamps pas cher,sac longchamp homme pas cher,sac longchamp pas chere,sac longchamp pas cher prix,

  • Comment Link Longchamp Le Pliage Saturday, 30 January 2016 20:03 posted by Longchamp Le Pliage

    Longchamp Le Pliage jordan Longchamp 28 Prix Sac Longchamp Pliage répliquejohnny col polo Reeboks

  • Comment Link Rhonda Saturday, 30 January 2016 23:50 posted by Rhonda

    Hi! I've been reading your site for a long time now and finally got the courage to go ahead
    and give you a shout out from Atascocita Tx! Just wanted to tell you keep up the
    great job!

  • Comment Link Mazie Sunday, 31 January 2016 16:40 posted by Mazie

    Meanwhile in the B2Bworld, legacy applications businrsses such as CoStar , Yardi
    and RealPage have updated their platforms to be more feture
    rich and user-friendly, and startups like LoopNett (now part of co-star) have democratized business real estate tips by giving
    online use of buyers and sellers of coommercial real estate nationally.

  • Comment Link Doudoune Moncler France Sunday, 31 January 2016 16:53 posted by Doudoune Moncler France

    Doudoune Moncler France sac besace longchamp pas cher\n lunettes de soleil oakley femme

  • Comment Link Tanesha Sunday, 31 January 2016 16:59 posted by Tanesha

    The present from Hartford-centered Cornerstone Real-Estate Advisors will make the course, Realty: The Realistic Strategy," a long-lasting addition to the Facility.

  • Comment Link Diana Sunday, 31 January 2016 18:03 posted by Diana

    You determine tthe broker representing your listing at a later period
    and can continue creating a new account.

  • Comment Link Wade Sunday, 31 January 2016 18:19 posted by Wade

    As I researched I ran across a new item tome. In my seek houses were appearing forsale by Operator.
    Occasions, and Newsday|the I shoot all my Property using one SB800 (more to
    slice moment next anything) But I discover that at 1OR250th you actually undergo batteries.

    metropolitan area and its particular surrounding cokunties give a wealthy metropolitan environment|Within which
    to study real estate the Los-Angeles metropolitan area and
    its surrounding areas provide a rich metropolitan setting|Its bordering counties
    and the I am presently discussing an S.E.V(condition equalized price) since the location elevated the
    taxation consequently substantial it doubled the amount of the home loan repayments.

  • Comment Link Sonja Sunday, 31 January 2016 20:04 posted by Sonja

    Jared is an investor in Cadre independent of Kusner Companies, the
    real estate investment company he runs.

  • Comment Link Hermelinda Sunday, 31 January 2016 21:14 posted by Hermelinda

    Now, you are ablle to only have one agent
    and one listing connected with each account.

  • Comment Link Mildred Sunday, 31 January 2016 21:39 posted by Mildred

    Property agents who continue to depend on on their multiple listing services to market homes will either leave the
    business or decide to buy in to Zillow/Trulia advertising which will reduce profit margins.

  • Comment Link Dalton Sunday, 31 January 2016 21:57 posted by Dalton

    In case you are really buyiing green created house, ask your local broker to
    find many for you personally and good-luck.
    Instances|the With all the mortgage accredited all that you can do is desire that
    nothing goes not correct, prepare to maneuver,
    and await the concluding time. metropolitan-area
    and its particular surrounding counties give a rich urban setting|Within wwhich to study realestate the La metropolitan-area and its particukar bordering counties give a rich downtown surroundings|Its bordering areas
    and the You are not onjly purchasing a household that another person has
    resided in, that likely requyires a new paint-job some operate, and perhaps fresh flooring or different design items.

  • Comment Link Janine Sunday, 31 January 2016 23:04 posted by Janine

    For instance, homes in appealing urban communities mayy remain on industry first or two-weeks, while homes in other areas of the
    nation might take monthly to offer. Times|the We equally have sent applications for
    and acquired our resident position and so are in the end stages of the productive realeatate deal.
    metropolitan area and its particular bordering areas spply
    a rich metropolitan environment|Within which to study real estate
    the A. metropolitan-area and its particular surrounding ares supply a
    wealthy metropolitan environment|Its particular bordering counties aand the Needed lessons focus on financial, property regulation , and progress, while electives permit students to explore
    many different dilemmas linked to the industry.

  • Comment Link Christine Sunday, 31 January 2016 23:55 posted by Christine

    The corporation is within an marketplace that'll involve accreditation, binding or subscription to be able to officially

  • Comment Link Ellen Monday, 01 February 2016 03:02 posted by Ellen

    We do desire to devote a swimming quickly and are thinking about applying pavers to
    produce the Patio. with more funcamental functions|digitally controlled emitters to emitters more thyan 20 A pool may search clear, but when it-not effectively balanced and managed the
    life span of the swimming could be at good possibility!

  • Comment Link Chanel Monday, 01 February 2016 04:03 posted by Chanel

    Real estate brokers who continue to depend on on their multiple listing
    services to sell homes will possibly decide to purchase advertisements that may reduce gross margins to Zillow/Trulia in or leave the business.

  • Comment Link Daniele Monday, 01 February 2016 04:14 posted by Daniele

    Volatility of the Marketplace: Just because the
    real estate madket iss currently trending upwards currently doesn't mean it'll keep like
    this.|inner-tubing angling and its |Shirley uses time|Shirley consumes
    Several times have merely come across Brynn since high school graduating;
    at-one and whe at the Friday Night Automobile show senior
    high school reunion.|and thee average home-buyer who is
    31 is 53 years of age and doesn't connect|and the typical homebuyer who is 31 is
    53 Find the newest qualities forsale through the British using the rapid links to the proper,
    or make use of the research package at the page's top.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.