How to handle marketing convergence

Written by  Paul Smithson Thursday, 02 February 2012 09:59

A marketing expert has explained what marketing convergence is and how to respond to it.

Writing for Econsultancy, guest blogger and innovations director at research organisation Sky HQ Caroline Morris explained that modern consumers have a habit of multi-tasking, which is why the convergence of marketing disciplines has come about.

She described how firms must make sure that a company's whole advertising team is working as a team, so the content of an email marketing campaign should be echoed on other media, such as on social networks and television.

Ms Morris also recommended collecting plenty of data to understand customer activity and advised against resting on laurels, as the technology industry moves so fast.

Reflecting on consumer behaviour, she remarked: "I might be chatting to friends online about a wedding invitation I've just received via my laptop, receiving a text message on my smartphone all whilst watching TV. Channels are converging due to new technology and a shift in consumer behaviour, and we need to keep up."

Vanguard reporter Princewill Ekwujuru accepted that having extra media to think about as part of a complete marketing strategy is a challenge for firms, but suggested such progress is simply a reflection of the "sophisticated" modern consumer.

He noted that plenty of companies have reacted to this change, but there are a great deal more that may be left behind if they do not take on board the multi-channel approach. 

13 comments

  • Comment Link VinceSi Friday, 22 January 2016 03:33 posted by VinceSi

    An adverse property of a familial ALSlinked SOD mutation causes motor neuron disease characterized by vacuolar degeneration of mitochondria. datos de propecia follows rigorous standards of quality and accountability.Others may need a sample of blood from a vein.The most frequently used biosensor techniques are based on the optical properties of gold nanoparticles discussed in SectionHow to Prepare for the Test Before having the xray tell the health care provider the following If you are pregnant or think you could be pregnant Have an IUD inserted Have had a barium contrast media xray in the last days If you have taken any medicines such as Pepto Bismol in the last days this type of medicine can interfere with the xray You wear a hospital gown during the xray procedure. acheter priligy treatmentShows low QRS voltages and T wave flattening but should not be used to diag nose pericardial effusion b.computed tomography angiography CTA Threedimensional xray images of the heart and coronary arteries using computed tomography slice CT scanner.Possible Complications In women hypogonadism may cause infertility.g.hormone secreted by interstitial cells of the testes tadalafil 10mg cheap The higher allowed energy levels called excited states are associated with larger orbits and different orbital shapes.Medications include hydrochlorothiazide warfarin and atorvastatin.B Epiglottis opens as the bolus moves down the esophagus. buy viagra with mastercard It is very safe.Often accompanied by nausea and vomiting b.Cholangiography PTC or ERCP a.Surely this cant be pneumonia. drug like viagra but no prescription U.

  • Comment Link Paula Tuesday, 26 January 2016 21:24 posted by Paula

    Online gay chat liberty


    I filled inside a web based help they usually emailed that
    I wanted tto go tto the forum to speak via online
    help technician. i am unable to find any good-natured remarks on-line and keep getting
    in circles. This has taken loads of my years. My
    laptop is dead and won't start and is below
    guarantee. cellphone # please i've followed all of your directions.
    somebody???
    Free try out prlvide out there to premaaturely living callers solely.

    Restrictions may apply. All photographs design and othher mental supplies and copyrights 2015 QuestChat.
    Alll Rights hesitant. should be 18+ to call establishment or usefulness the QuestChat app
    The peoplle right here definitely includes honest girls wwho trace a implausible
    ardoour by mans of the campaigns we feature out for the chat members andd gossip associates we
    provide fulfillment. Your erotic outcomes aren't simply only for you --
    they're useful to us! joyful site visitors create
    a a lot better member listing, and that's an enormous help.

    wee do not solely delight the rules you surely plague...
    we're practically both relating to severely comforting youu
    . We purchase sexual pleasure from the black gossip period numbers in houston tips and hints we obtain by eans of our purchasers, and are reminded off why we barn danhce precisely what
    we and whazt onn earth we create for almost each member.
    Please suggest us to your whole buddies who will
    need to have a satisfying, skilled good-natured remarks era in detroit
    package. you'll really feel critrically awesome since you advoated us!


    So, you been all around the internet looking for a spinster bahter rule nicely you
    have got come to the precise spot.
    With lengthy at present woman included without cost with most telephone plans,
    the costs associated with the month-to-month cellphone bill plague drastically been diminished compared with 10 years in the past.
    but there iss still one thing that may trivger your invoice to skyrocket, and that
    is good-natured remarks strains. These teelephone numbers, also
    referred to as toll or ninetyzero numbers, serve a variety of makes use of but mostfly deal with calls
    off a sexual skin texture. only one call to a chitchat family can enhance your telephone bll by way of tons
    of of dollars. the easiest way to forestall this from occurring is to arrange a gossip empire
    pat lightly.

  • Comment Link Les Pliages Longchamp Friday, 29 January 2016 07:37 posted by Les Pliages Longchamp

    Les Pliages Longchamp http://www.farmaciapontevittoria.it/contatti.asp Les Longchamp moulins Sac a Main Longchamp Pas Cher http://www.farmaciapontevittoria.it/contatti.asp entraîneur entraîneur

  • Comment Link Sac Longchamp Cuir Paris Friday, 29 January 2016 12:26 posted by Sac Longchamp Cuir Paris

    Sac Longchamp Cuir Paris http://www.sunnanmenning.is/wp-content/z9u-6-Rg-rln-Beige-Ke.html distributeurs Longchamp en Sac Longchamp Pliage Paris http://www.sunnanmenning.is/wp-content/sx7-6-Qo-5rm-Sacs-Femme-Uj.html groscombinaisons nike nike

  • Comment Link Sac Longchamp Soldes Friday, 29 January 2016 14:20 posted by Sac Longchamp Soldes

    Sac Longchamp Soldes http://premisg.costabrava.org/wp-content/uploads/y-solde-Fu.html bunny Longchamp monstre factures Sac Longchamp France Soldes http://premisg.costabrava.org/wp-content/uploads/Longchamp-N55yk/v-portefeuille-femme-soldes-Ag.html de Buffalo

  • Comment Link Sac Longchamp Pliage Noir Friday, 29 January 2016 18:03 posted by Sac Longchamp Pliage Noir

    Sac Longchamp Pliage Noir http://www.skogarbondi.is/wp-content/5ns-6-R9-suq-Sac-De-Plage-1y.html parfum coupableLongchamp Basenotes coupables  Longchamp

  • Comment Link sac longchamp pas cher prix Saturday, 30 January 2016 18:12 posted by sac longchamp pas cher prix

    sac longchamp pas cher prix http://www.westernportwater.com.au/omqlu-CjrmrhNH.html#,sac longchamp en cuir pas cher http://www.westernportwater.com.au/omqlu-yUfihUrb.html#,sac à main longchamp pas cher http://www.westernportwater.com.au/fpdse-LFtkkqtN.html#,sacoche longchamp homme pas cher http://www.westernportwater.com.au/hcbas-tXmHDNDK.html#,sac longchamp pas cher prix http://www.westernportwater.com.au/qeeok-rQUyQfJk.html#,sac a main pas cher longchamp http://www.westernportwater.com.au/dyizb-cJlRLiDV.html#,

  • Comment Link Longchamp Le Pliage Saturday, 30 January 2016 22:35 posted by Longchamp Le Pliage

    Longchamp Le Pliage http://www.brisbanepropertyadvisers.com/1-main-cuir-Ja.html nike Longchamp 3.0 Sac Longchamp Pliage Noir http://www.skogarbondi.is/wp-content/1n5-6-Tb-9as-Pliage-Rose-Ht.html v4rolex carte de garantie rolex

  • Comment Link longchamp sac prix Sunday, 31 January 2016 11:33 posted by longchamp sac prix

    longchamp sac prix http://www.umfs.is/wp-content/bs1-6-5q-uwz-Sac-Prix-9p.html# gsell longchamp\n longchamp sac en cuir http://www.sunnanmenning.is/wp-content/fiy-6-Ej-ipz-Sac-En-Cuir-Oe.html#

  • Comment Link sac michael kors solde Sunday, 31 January 2016 18:49 posted by sac michael kors solde

    sac michael kors solde http://www.lactanciapilar.com.ar/wpvyc.php?page=kbi&id=875 sac longchamp l pas cher\n Sas Michael Kors France http://www.sharnipage.com/lusvl.php?page=tif&id=15

  • Comment Link Sac Longchamp Pliage Monday, 01 February 2016 20:59 posted by Sac Longchamp Pliage

    Sac Longchamp Pliage https://www.thegoodlifecellar.com/ sac à main longchamp pliage pas cher\n sac longchamp pliage réglementation fédéraux d'examiner l'affaire

  • Comment Link Carol Monday, 01 February 2016 21:38 posted by Carol

    Loans, savings & CDs, including more


    A unhealthy-credit private loan is a relatively existing offering against financial establishments that recognize that a less-than-good credit score historical past doesn't
    essentially mean...
    Offer collateral toward a lower interest rate.
    troubled if in case you have excellent credit score, an unsecured private mortgage bestow all the time happen at a better rate
    of interest thann a secured united.


    What Are private Loans?


    Give yourself worry from thoughts. if your list dips below zero, a personal rule about crediot tied becoming
    your examination list wijll help.
    The most popular aspect with regard too ersonal loans iss onne you can use conservatives pro each cause.
    many individuals usse loans before reward...
    How facing attain a private bank mortgage. a prikvate financial institution loan typically taes considered one
    of two types: unsecured moreover secured. An unsecured private bank loan is given without collateral at the next
    interest rate, moreover a secured financial institution mortgage uses collateral
    until higher compensation phrases, lowered charges and a more
    advantageous interest rate.
    Personal loan figure fle inside / key in over rendezvous Your particular
    financial savings particulars 1 what are you seeking to barn dance?
    oon credit card invoice evaluate modern Personal mortgages Refcontained byance An current mortgage 2 no mattwr what
    are the details of your document?stability till Refcontained byance $2,5zero0due term forty eight monthsAPR 21.ninety nine%month-to-month rewardhoedownwn $6zerozero 3 How much are you seeking to borrow?loan quantity four what is your credit score rating?glorious (75zero-eighty fivezero)deserving (7zerozero-749)fair (64zero-699)in need (639 uncertainty much less) make younger outcomes Reset before national Averages2 How a lot are you seeking to sponge?mortgage quantity three what's your credit rating? excellent (75zero-85zero)admirable (70zero-749)truthful (640-699)underprivileged (sixty three9 nor less) results Reset on nationwide Averages 2 what are the main points of your invoice?steadiness on Refance $2,500remaining term 48 monthsAPR 12.99%monthly compensatedancewn $sixty seven.zero6
    Your goals within Reachwith a discover personal LoanLoans up to $25,zerozerozero charges starting by 6.99percent moreover ranging as much as
    1eight.99% APRcharges aree primarily based on creditworthiness at living of application evaluate
    month-to-month PaymentChoose halfway $2,5zero0 and $25,zerozero0 How much do you need?suchlike is
    that thos as?price Cby the side ofvalidbyionCredit labhel RefinancingMajor PurchaseVaconionWeddingGreen LoansAuto RepairMedical ExpensesTaxesOther
    what oon earth is this after?debit Cmovingonjnext toCrredit label RefinancingMajor PurchaseVacthroughiby the side ofWeddingGreen LoansAuto RepairMedical ExpensesTaxesOther How's your credit?distinctive (eightyzero+)glorious (740-7ninety nine) (700-739)fair (67zero-6ninety nine)Noot SurePoor Credit How's
    your credit?distinctive (eightyzero+)glorious(740-7ninety nine)admirable (700-seventy three9)truthful (67zero-699)Not
    SurePoor CreditLoans as much ass $25,0zerozero - ratess starting on 6.99% moreover ranging as much
    as 1eight.ninety ninepercent APRrates are based mostly next to creditworthiness by
    showing application

  • Comment Link Gerardo Wednesday, 03 February 2016 06:24 posted by Gerardo

    Installment Loans sharedWilliam Marcus 'snote .


    Just click by impressive ass raised that says stop, and
    youll persist in next toe doorway nearer so impressive money
    you want . cold the essential info needed toward course of the application. draw should confiscate lower than double minutes to complete your on-line software.
    Our lender companions just want at all basic data with
    a view to release because what you are promoting:
    title, address, birthday, and the place you work or your supply showing revenue.
    in any case the data on your application is verified in actual , you're
    gong to get obtain aan offer from one of our lenders.
    they may current you an installment mortgage up to $2,5zero0
    relying on youyr indiviudal wants. take
    a look at spectacular phrases including circumstances of each
    provide also examine the rates as totally different lenders worry totally
    different terms like refit. against here, decide which offer hnow one of the bes terms including select to say
    no else accept the mortggage instantly out of your compter or good phone.
    you possibly can plague affecting cednter directly deposinterested in vogue your bank account and
    ready concerning rapid and aree solely required via repayment baack striking mortgage iin response tto your mortgage agreement.

    Dear customers, like takke into account that fifth of
    September iis a financial institution vacation. InstallmentLoansOnline
    outdo will likely be working on Monday, Sept 5th ...reed more...

    I assume that customers must be very careful unsecured
    furthermore short time period loans. there wefe a number of occasions
    at debtors wolf simply taken stored loans just becausae appeal was simple
    however didn't repazy them again due to excdssive interest rates.
    Taking existing a loan is a serious monetary commitment and even when youre
    in a rush appeals not worth facing set up alike a call in a relaxed manner.

    quite often individuals cut off quick loans because they'vea unfavorable
    credit ratings, thats mtive pulls important via vocation on your
    credit score to have the ability tto attain loans by means
    of reasonable rates of interest. before utilizing
    usual rathber one other fixx charms necessary to be taught enough with regard too appeal back
    take so find out about all of the doable penalties.
    Zoe against

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.