Growth noted within marketing industry

Written by  Deborah Bates Thursday, 23 February 2012 14:33

Warc has revealed in its latest Global Marketing Index (GMI) that marketing budgets have increased across the world, marking a positive turn of events for UK marketers.

The news was confirmed by Marketing Week, which stated: "The recovery is being led by companies from the Americas, buoyed by the recovering US economy, according to Warc.

"The marketing intelligence service's 'global marketing index' (GMI) score for the region - a net balance of how marketers rate trading conditions, budget and staffing levels - is currently 62.9, up from 56.5 in January."

It also confirmed that within the UK specifically, confidence in the marketing industry has increased. Marketing Week revealed: "Evidence of greater optimism among European marketers chimes with a separate poll of UK marketers that found a net balance of 39 per cent were planning to increase marketing spend in 2012."

This could mean that soon, demand for things like social media marketing and email marketing solutions increases as companies start upping their budgets; particularly as one year ago, the 39 per cent figure stood at zero per cent. This sharp increase may leave companies eager to get back on the bandwagon after having to implement severe marketing cuts.

Staffing levels through the marketing industry increased in line with budgets and spending, Warc.com reported. Europe's GMI for staffing recently rose to 55.7, just a few points behind the worldwide average of 59.5.

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