Google aiming to encourage email marketing sign-ups using new PPC ads

Written by  Joe Elvin Tuesday, 01 May 2012 08:27

Google is attempting to make signing up to an email marketing campaign easier than ever by introducing pay-per-click email opt-in boxes that are already filled out with a user's Gmail address.

 
The search giant has been examining ways to boost the email sign-up rate of their Adwords customers for some time and is now testing to see whether the new ads encourage more users to ask for information via bulk email.
 
Many digital marketing experts have already pointed out that the new ads are far more eye-catching than previous designs.
 
Ralph 'Ruck' Ruckman, who blogs about various aspects of digital marketing for imgrind.com, believes that the tactic could prove successful for the Adwords customers who choose to use it.
 
He said: "I think it's a really powerful form of lead generation to be able to display an opt-in box within your Adwords search ads. I've seen it many times now and I can say that the email box catches my eye every time.
 
"I've never opted into any offers but I probably will start very soon so that I can look at their monetization paths and follow-up email marketing."
 
Marketingpilgrim.com report that some of the ads allow users to specify which products they would look to receive further information about.
 
This could certainly help marketers with their segmentation efforts and could result in customers being more likely to interact with the campaigns they sign up to.
 
The new PPC ads are currently only available to certain Gmail users who are signed into their account whilst using Google. However, if successful, they could potentially be introduced across the whole internet.

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