Getting marketing message right involves self-reflection

Written by  Paul Smithson Thursday, 12 January 2012 14:16

Firms must assess their business offering to come up with a great marketing message.

Katy Cowan, a volunteer that runs the Creative Boom website, wrote on The Guardian Culture Professional Network that advertising executives should think about their unique selling point, slogans and everything else that makes up their brand.

 

Before starting to send out email marketing and other promotional communication, she suggested that it can be worthwhile to think about how the business should be positioned and how the consumer will see the firm.

Ms Cowan urged people to do plenty of research, saying: "Look at your skills and expertise. Uncover whether you have any niche customers, audiences or potential niche markets. Think about what you could be offering to target those markets."

In her opinion, putting together a sound marketing plan is a critical part of having a successful business, as it makes an organisation really think about their position.

An example of how insufficient focus on marketing can affect a firm was reported in The Register, which highlighted how British company Computer Concepts launched at the same time as Microsoft.

While the US brand has gone on to become one of the most well-known brands in the world, the UK organisation is a subsidiary of a German corporation and employs 25 people. The latter's founder Charles Moir readily admits that his team prioritised engineering over advertising, saying that their promotional activity had "never been great".

10 comments

  • Comment Link Enriquekaptefs Monday, 16 February 2015 08:14 posted by Enriquekaptefs

    viagra natural supplement frequently asked questions about viagra Viagra cheap viagra buy viagra older men Buy Viagra buy viagra cheap online herbal viagra nz

  • Comment Link Brooklyn Lee Tuesday, 17 February 2015 19:27 posted by Brooklyn Lee

    College guys in a company of Pornstars

    http://allfux.net

  • Comment Link Julia Bond Tuesday, 17 February 2015 23:42 posted by Julia Bond

    Injury Attorney Aurora

    http://flhmxx.com

  • Comment Link Stewcempoemi Sunday, 08 March 2015 22:19 posted by Stewcempoemi

    cheapest price on viagra Buy Viagra viagra faqcialis tablets for sale Cialis can i cut cialis in halfovernight us delivery on kamagra kamagra quick kamagra kentviagra dosage and administration Viagra Online viagra streetbuy apcalis oral jelly avis Buy Cialis Online cialis day next

  • Comment Link Georstavofs Saturday, 14 March 2015 13:54 posted by Georstavofs

    order cialis online from dreampharmaceuticals Cialis Online cialis free trailcialis order online Cialis cialis uk buypropecia and babies Propecia propecia utubelevitra success rate Buy Levitra levitra effective timegeneric levitra in uk Levitra levitra long term

  • Comment Link Georstavofs Wednesday, 25 March 2015 18:59 posted by Georstavofs

    buy kamagra chewable tablets kamagra uk prices kamagra pharmacyypurchase cialis Cialis Online cialis 36 hour onlinepurchase levitra without prescription Buy Levitra Online lowest price levitra generic onlinelevitra online in australia Levitra Online levitra diabetesbuy nolvadex tamoxifen citrate Cialis cialis product

  • Comment Link Georstavofs Thursday, 26 March 2015 18:35 posted by Georstavofs

    viagra online free sample Sildenafil Citrate the best viagrageneric levitra from canada Buy Levitra levitra effectssex pill Buy Levitra shop levitratwo bathtubs cialis Cialis cialis cheap onlinesample viagra Buy Priligy Online viagra and refractory period

  • Comment Link Georstavofs Saturday, 28 March 2015 17:10 posted by Georstavofs

    viagra triangle westlake ohio Buy Viagra viagra customer reviewspurchase viagra online with paypal Sildenafil Citrate viagra cost per pillcomprar cialis online Cialis picture of cialiscialis generic daily Buy Cialis how fast does cialis worklevitra onset of action Buy Levitra levitra 20mg online

  • Comment Link Georstavofs Sunday, 29 March 2015 15:04 posted by Georstavofs

    super cialis online Cialis Online cialis how long does it take to workoriginal viagra generique du viagra cheapest price for generic viagravardenafil Levitra levitra oral jellylevitra timing Buy Levitra buy now levitracheapest online cialis Cialis Online cialis heart rate

  • Comment Link Georstavofs Monday, 30 March 2015 14:17 posted by Georstavofs

    canada generic propecia Propecia propecia rogainlevitra bayer 20 forum levitra en ligne buy levitra vardenafilbuy generic cialis fast shipping Cialis cialis priceviagra generic available united states Viagra viagra and pulmonary hypertensionvardenafil vs viagra Levitra levitra half life

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.