This week has seen Amazon and Target releasing their Christmas period statistics.  Perhaps the most surprising fact came from Target.  They have said that the majority of visitors to their site during November and December actually came from mobile devices.

Their figures show that “Mobile traffic made up 60 per cent of Target.com traffic November through December.”

Their report also showed some other interesting facts:

When you have a small business, email marketing is an important part of it.  Customer loyalty is key, and your email lists are at the heart of this.

If you have a small, incomplete or non existent list, don’t panic, today I am going to share with you my top tips to build your lists.

1.Add a sign up button to your website.  You’ve spent all that time and energy getting people to the site, yet you are not taking advantage of that and grabbing their details.  Have a small sign up buttong visible on all pages, you don’t need much information at this point, just their name and email address, and a tick box to agree to receive future mailings.

If your email marketing messages are ending up in the Spam folder, but you do not know why, I may be able to help.
 
The BrotherMailer platform comes with a spam checker tool, which will let you know how many spam points your mail will receive, and also gives you some tips on how to improve it.
 
In this article, I'll explain what are the four most common errors I see in e-mail marketing.

Colourful emails can help to promote new books

Written by Wednesday, 29 October 2014 00:00
Authors who hope to promote their next book should make their marketing messages "colorful, simple and easy to read," according to writer Sarah S. Kilborne. 
 
Writing for huffingtonpost.com, she explained that email marketing is one of the best channels for promoting books. This is because it helps you remember all those people who helped or contributed once the book is finally on sale. Then you can send the email to your own contacts, helping to increase sales and reach potential audience.
Newsletters have been hailed as an ideal way for businesses to interact with consumers who have already registered an interest in your business. 
 
Writing for business2community.com, a blogger on email, Lisa Swan explained that newsletters are an "important tool to marketing experts" because they provide a way for generate repeat sales and increase the scope of the company. 

Email marketing tips for the world of art

Written by Friday, 17 October 2014 00:00
The professional network on guardian.co.uk have rouded up 10 tips for marketing of new seasons in the arts sector, following a recent live chat on the matter. 
 
Beginning with their best tips first, Jenny Hogg, director of marketing and digital at the Swindon Wyvern Theatre says that digital and print communications need not be fully independent channels. In fact, the two must work together to encourage people to use both. 
Email marketing can be one of the most cost effective methods of advertising your products, but only if done correctly.
 
There are a number of factors that separate successful email marketing campaigns from those that are classed as spam and are deleted.   As with any marketing platform, success is based on how well you grab people's attention and if you can convince them to act.
 
Here are four tips to get your emails working for you:
Keeping data clean is vital to ensure successful email marketing campaigns.  
 
There are various companies which can do this task on your behalf, but a good email marketing system can help you do this for your company.
 
BrotherMailers Email Marketing Platform includes both a data watchdog and a survey builder as useful tools for cleaning data.

Apple announces new design for IOS7

Written by Monday, 03 June 2013 00:00
Apple has recently revealed the new, sleeker design for the iOS 7.  The new look is said to be more modern, moving away from the use of old fashioned textures in apps.
 
The new design has also been copied over to the latest OS for apple computers. 
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