If your email marketing messages are ending up in the Spam folder, but you do not know why, I may be able to help.
The BrotherMailer platform comes with a spam checker tool, which will let you know how many spam points your mail will receive, and also gives you some tips on how to improve it.
In this article, I'll explain what are the four most common errors I see in e-mail marketing.

Colourful emails can help to promote new books

Written by Wednesday, 29 October 2014 00:00
Authors who hope to promote their next book should make their marketing messages "colorful, simple and easy to read," according to writer Sarah S. Kilborne. 
Writing for huffingtonpost.com, she explained that email marketing is one of the best channels for promoting books. This is because it helps you remember all those people who helped or contributed once the book is finally on sale. Then you can send the email to your own contacts, helping to increase sales and reach potential audience.
Newsletters have been hailed as an ideal way for businesses to interact with consumers who have already registered an interest in your business. 
Writing for business2community.com, a blogger on email, Lisa Swan explained that newsletters are an "important tool to marketing experts" because they provide a way for generate repeat sales and increase the scope of the company. 

Email marketing tips for the world of art

Written by Friday, 17 October 2014 00:00
The professional network on guardian.co.uk have rouded up 10 tips for marketing of new seasons in the arts sector, following a recent live chat on the matter. 
Beginning with their best tips first, Jenny Hogg, director of marketing and digital at the Swindon Wyvern Theatre says that digital and print communications need not be fully independent channels. In fact, the two must work together to encourage people to use both. 
Email marketing can be one of the most cost effective methods of advertising your products, but only if done correctly.
There are a number of factors that separate successful email marketing campaigns from those that are classed as spam and are deleted.   As with any marketing platform, success is based on how well you grab people's attention and if you can convince them to act.
Here are four tips to get your emails working for you:
Keeping data clean is vital to ensure successful email marketing campaigns.  
There are various companies which can do this task on your behalf, but a good email marketing system can help you do this for your company.
BrotherMailers Email Marketing Platform includes both a data watchdog and a survey builder as useful tools for cleaning data.

Apple announces new design for IOS7

Written by Monday, 03 June 2013 00:00
Apple has recently revealed the new, sleeker design for the iOS 7.  The new look is said to be more modern, moving away from the use of old fashioned textures in apps.
The new design has also been copied over to the latest OS for apple computers. 
A new survey carried out by Mobile Giant, O2, has discovered that the average Brit now spends more time looking at their smartphone than anything else!
The survey was based on what we use our phones for and for how long each day. The average user users 24 minutes on the internet, 16 minutes on social networking sites and a further half an hour on entertainment such as music and games, once time spent on calls, texts and other apps, we are spending around 2 hours a day on our phones.
The research also discovered that the smartphone is also replacing household items such as alarm clocks, watches or games consoles and cameras.
One of the most controversial features of Windows 8 has been the lack of a start button, Microsoft have recently confirmed that this feature is to be reintroduced in the 8.1 version.
The start button was present in every version of the system since Windows 95, and has been quoted as 'severely lacking' in the latest update. Currently the button will appear when one hovers the mouse over the bottom left corner of the desktop, according to a blog by Microsoft, "The new tip appears anytime you move the mouse to the bottom left corner of the screen, and is always visible on the taskbar when on the desktop."
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