With Black Friday rapidly approaching, all companies should be taking advantage of it. In mid-November many firms had already announced that the promotion will last well beyond the 23rd November.

Supported by data such as the study prepared by Criteo that shows how, in 2017, on the Wednesday before Black Friday, many vendors showed an interannual increase in sales of 32%, the largest increase of the whole week; Consumers are eager to buy throughout the week and this would be one of the reasons why firms should begin offers in the days leading up to the event.

Content marketing is the best way to drive sales to your website, but very few companies actually have a plan to follow.

It is now mid February, but you still have time to get your plan put together.  We need to look at old strategies and see which ones worked, and which ones flopped.  We also need to research any new ideas out there.

A recent report by the Content Marketing Institute shows that a massive 83% of marketers feel that a content strategy is vital in increasing sales, which is an increase over the 74% who held this opinion a year before.  However, even with this huge percentages, only a measly 31% admitted to having created their own strategies.

Changes to BrotherMailer in advance or the GDPR

Written by Tuesday, 30 January 2018 00:00

BrotherMailer was mostly compliant with the GDPR before 2018, however the following are minor changes made to our system to comply with the new regulations.

There are now some differences in how you manage your contacts within the system, these are as follows:

When deleting a contact previously, they would be hidden in your account, and you could not retrieve this information without readding them to the list, at which point all data would be reinstated.

BrotherMailer Special Operations

Written by Thursday, 16 November 2017 00:00

BrotherMailer are known for going above and beyond in our support but did you know we can help your team with the more complicated areas of email marketing on site? 

Data migration, automation and the setup of email programmes are a perfect example of jobs that can be done on a one off basis by our special operations team. 

How does Apple's iOS 11 affect email marketing?

Written by Thursday, 09 November 2017 00:00

In September Apple released their new iOS11, and this has brought a few changes to the Apple Mail app.  Here's what you need to know.

Almost 50% of mobile users are now iPhone users, so all marketers must ensure they understand the new operating system.

There have been some design changes, such as bolder fonts, redesign of the apps and a new look lock screen, but the main features which email marketers need to be aware of are these;

An easy click email is a tool which marketers can use to increase conversions by simplifying the user experience. 

Most of us will have received one of these little gems, I myself received one recently after a trip away, a simple 1 click email from booking.com, was I happy or not with my experience.  It boiled down to a very simple happy face or sad face.

One of the main benefits of the easy click email is that we can respond on a mobile device, which we all know has become the preferred device for checking emails.  A second benefit of the two answer question makes it very easy for us to segment the data.

During the holidays most people receive a huge amount of Christmas based emails, and somehow you have to stand out in the crowd, however there are a few tips which should help you get ahead.

All email campaigns should focus on some extent to clients past behaviour and/or purchases, but the festive season offers the perfect opportunity to give special incentives and rewards to the "best behaved" readers.

When sending seasonal campaigns, it is also important to watch engagement rates and also to make the unsubscribe button more visible than usual.

About half of European check their work email at least once a day, even when they are on holiday, reports telegraph.co.uk.

New research from Sunshine.co.uk, a travel agent, has found that many European professionals can not bear to be away from work for a long time, even when they are on holiday abroad. As a result, many will connect to emails from work to keep up with the changes, even if it means incurring roaming charges.

A new survey carried out by the CMO Council has revealed that many B2B marketers are not going about things the right way.

Despite an average cost of about a quarter of its budget being dedicated to content marketing, most are still focusing on sales and not on content.

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