The Tumblr Platform is to begin offering advertising space
Written by Rebecca Wey Thursday, 09 May 2013 13:23
The ever popular blogging platform Tumblr is about to enter the world of paid advertising on their site, even though its owner once told the world that online advertisements "turned his stomach".
Many brands are beginning to use Tumblr, but this will be the first time that there will be an option to pay for ad space within the web page.
Tumblr has been growinf rapidly during the last 12 months and so has been looking for addidtional ways over capitalising on their assets. Site founder, David Karp has suggested that they will begin to offer companies advertisement space from May2.
Possible Japanese Yahoo hacking results in email identity theft
Written by Rebecca Wey Wednesday, 08 May 2013 12:45
In a recent unprecedented hacking incident involving Yahoo Japan has resulted in the possibility of up to 22 million login names which may have been stolen.
During the attack, a data file was stolen, which indentified almost a tenth of the total of 200 million users, according to reports.
According to a statement realeased by Yahoo Japan, the file does not actually contain all information which is necesary to impersonate a user, however they have advised all userd to change their passwords at the earliest opportunity.
Three tips for social networks and your company
Written by Rebecca Wey Monday, 06 May 2013 12:01
Social networks are now a great way to stay in touch with your customers. You can use social media together with your marketing campaigns to further improve client relationships.
In this article we will discuss how you can use email marketing and social networks at the same time to make your advertisements and promotions reach more people, and to grow awareness of your brand.
1. When using a good email marketing program, you can easily include social media buttons, so that customers can share your campaigns on their walls or networking sites, as well as those of his contacts. For example, if someone receives an email about a special night in a club, they can put the campaign on their Facebook wall to encourage their freinds to attend.
Email Marketing for Mobiles
Written by Rebecca Wey Thursday, 02 May 2013 10:45
These days a vast majority of people are using their mobiles and their SmartPhone to search the internet, to check their social networks and above all to read their emails. This means that any company who wants to ensure that their email marketing campaigns are read by their customers must consider the mobile user.
One of the most important tools on the market is the inboxe checker, where you can see how your message will render in any email client, from the iPhone to Hotmail.
Email marketers encouraged to take a leaf out of Amazon´s book
Written by Richard Towey Tuesday, 30 April 2013 10:10
Direct marketing expert Dianna Dilworth is urging brands to study how Amazon conducts its email marketing activity and to try integrating a few of its trademarks in their campaigns.
The Washington-based online retailer made over $60 billion (£38 billion) in revenue last year, a success which has been helped along by its multinational advertising efforts. Email is a key focus of the company's marketing department and Ms Dilworth believes many brands can learn from their strategy on the channel.
Brands should think like their customers to ensure marketing success
Written by David Howells Monday, 29 April 2013 10:06
Brands can be more sure of email marketing success if they start thinking like their customers, one expert has claimed.
Writing for entrepreneur.com, business blogger Ann Handley explained that brands would be wise to think like their customers if they are to see any valuable returns on their email investment.
Handley boiled this sentiment down into three analogies, with the first being 'fish where the fish are'. The old adage, she claimed, can comfortably be applied to any online marketing platform, as it quite simply involves seeking out the best consumers for a particular brand.
Email still innovates, despite being decades old
Written by David Howells Friday, 26 April 2013 10:02
Email marketing blogger Tom Flanagan has explained where he thinks the industry will head over the coming years.
Writing for inman.com, Flanagan explained how people still keep claiming email marketing is dying, even though the truth is markedly different. To illustrate the point, he went on to explain not only how email is thriving, but the direction in which it will go in coming years to remain relevant.
Marketing spend forecast healthy for small businesses
Written by David Howells Thursday, 25 April 2013 09:59
A poll of 1,000 small businesses has found that marketing spend looks set to remain the same or even increase for many, kpbj.com reports.
The newest '2013 AT&T Small Business Technology Poll' found that a third (66 per cent) of small firms are keeping marketing budgets unchanged - or even increasing them - despite finances being stretched elsewhere.
When considering specific area for spend, the majority of respondents said they were seeking to expand their online presence through the likes of a better website and more email marketing.
Global ad spend to rise 3.9 per cent over 2013
Written by Richard Towey Wednesday, 24 April 2013 09:56
Fueled by improvement in the wider economy, a new report shows advertising spend around the world growing by 3.9 per cent over 2013.
The Global Advertising Forecast from market researcher ZenithOptimedia finds that internet advertising is supplying most of the growth in expenditure and will finally overtake spend on print advertising by 2015, reports thedrum.co.uk.
ZenithOptimedia says marketing through online channels, which include social media, email marketing and search engine optimisation (SEO), will grow by 14.4 per cent up to 2015. Traditional media on the other hand, including print media, will only experience 1.6 per cent growth during this period.