The BrotherMailer design editor for creating email marketing campaigns is one of the easiest to use that exists on the market today.

You create the email using building blocks and the mouse to drag and drop the required elements, anyone can create a professional campaign in just a few minutes.

Let me explain the basic system which would mean you could start today.

What are spam traps and how you can avoid them

Written by Friday, 27 February 2015 00:00

Spam traps are a way in which email providers discover and block known spammers. You certainly do not want your domain to end up in these lists.

If your emails are caught by spam traps it can damage your IP address, as any future emails can be marked as spam. You could also end up paying for emails that are useless because they do not reach potential customers. This article includes some tips to help you avoid the pitfalls.

A technology expert has recommended gmail

Written by Friday, 20 February 2015 00:00

Consumers are being encouraged to use Gmail instead of other service providers email (ESPs).

The recommendation was made by the technology blogger and author Oliver Burkeman, who suggested in the guardian.co.uk that email from Google is better than any other offer, including Yahoo!, Virgin, Hotmail and Outlook.

In a recent survey done by iContact it has emerged just how small and medium enterprises are spending their marketing budgets.

An average of 15% of the budgets is currently spent on email marketing, with 92% of people saying that emails are used to share news about new products or services and 90% share news about the organization.

Brands must be careful when targeting consumers to make sure that does not limit its reach, a marketing expert has urged.

Writing for marketingweek.com, blogger Michael Barnett said many companies put all their efforts in targeting their campaigns to ensure they are as relevant as possible.

While this may make the content of email marketing specific to the recipient, it could also end up putting so many restrictions on them that they end up having the opposite effect to what the brand may initially want.

It is always a good idea for those doing email marketing to continue tracking your subscribers and their behaviours, even after they have clicked through to your website.

Dave Lavinsky, who is the founder of the strategy consultant for business agency, Growthink, believes marketers can learn a lot about their marketing campaigns by tracking how their subscribers interact with the email and how they end up at your website.

In a blog post for emailschools.info, Lavinsky encouraged traders to use tracking software to ensure that subscribers were completing the desired actions after reaching the website of the company.

Companies that use email marketing must consider the mobile market or risk potentially losing a lucrative audience.

Writing for econsultancy.com a technology blogger Marc Munier explained that in 2014, more smartphones were sold than desktops computers. Moreover, the trend looks set to continue - which means that the percentage of mobile usage will only rise further.

This, according to him, means that in the near future, the idea of ​​mobile email will no longer be a new concept in a similar way that people look back on the days when email became commonplace. Further evidence for this comes from Econsultancy's own research, which found that only in rare cases do smartphones and tablets represent less than 50 percent of all email is opened.

Brands that use email marketing have been advised to consider the frequency of their email marketing messages in order to ensure the best audience and to not end up bothering them.

Writing for marketingweek.co.uk, a blogger Russell Parsons explained that emails differs from its equivalent, traditional mail, ie, that a different approach is needed.

Parsons said that in his experience at least, Spam is considered a part of life, with readers saving the most interesting messages. whilst the others are sent to the Recycle Bin without thinking twice. Email, moreover, has the ability to annoy users, and is not seen as inevitable as traditional mail.

This week has seen Amazon and Target releasing their Christmas period statistics.  Perhaps the most surprising fact came from Target.  They have said that the majority of visitors to their site during November and December actually came from mobile devices.

Their figures show that “Mobile traffic made up 60 per cent of Target.com traffic November through December.”

Their report also showed some other interesting facts:

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