While the holiday season is in full swing, most online holiday retailers are all geared up for sending more promotional email. Although this may result in higher sales, there are dangers of sending too many messages and scaring away potential customers. All the more so, no one wants their messages to be considered spam and thus get their reputation tarnished. Sending lots of messages that are ignored by subscribers may also hurt your future delivery. But that doesn’t mean you shouldn’t ramp up your frequency at all, on the contrary wise holiday email marketing can boost your sales without harming your reputation. Here are a number of things you can do for implementing relevant email marketing campaigns.